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050 _a659.1
_bJEF
082 _a659.1
_bJEF [ Shelf 80]
100 _aJefkins, Frank William.
245 _aAdvertising /
_cFrank Jefkins.
260 _aPhiladelphia, PA :
_bPearson Education,
_c2000.
300 _a416 p. :
_bill. ;
_c22 cm.
500 _aPlace of publication stamped on t.p.
500 _aIncludes index.
504 _aBibliography: p. 230.
650 _aAdvertising.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5000*5001*5040*6500*9992
909 _a1491
999 _c1472
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