000			01288nam a2200265 a 4500
005			20260112063238.0
020			_a0761997350
020			_a0761997369 (pbk.)
039			_a202109271553 _bstaff _c201302151627 _d staff _c200908080301 _d staff _y 200908080300 _z staff
050			_a659.1 _bTIW
082			_a659.1 _bTIW [ Shelf 80]
100			_aTiwari, Sanjay, _d 1953-
245			_aThe (un)common sense of advertising : _bgetting the basics right / _cSanjay Tiwari.
260			_aThousand Oaks, Calif. : _bSage Publications Inc., _c2003.
300			_a322 p. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505			_aThe advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective.
650			_aAdvertising.
650			_aMarketing.
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0657/2002152695-d.html
856			_Table of contents only _u http://www.loc.gov/catdir/enhancements/fy0657/2002152695-t.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*8560*8561*9992
909			_a1489
999			_c1470 _d1470