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| 005 | 20260112063238.0 | ||
| 020 | _a0071105897 | ||
| 020 | _a0071105891 | ||
| 039 |
_a202109271425 _bstaff _c201302151624 _d staff _y 200908080258 _z staff |
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| 050 |
_a659.1 _bBEL |
||
| 082 |
_a659.1 _bBEL [ Shelf 80] |
||
| 100 |
_aBelch, George E. _q (George Edward), _d 1951- |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
||
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2007. |
||
| 300 |
_a820 p. : _bcol. ill. ; _c28 cm. |
||
| 440 | _aMcGraw-Hill/Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references (p. EN1-EN25) and index. | ||
| 650 | _aAdvertising. | ||
| 650 | _aSales promotion. | ||
| 650 | _aCommunication in marketing. | ||
| 700 | _aBelch, Michael A. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*4400*5040*6500*6501*6502*7000*9992 | ||
| 909 | _a1488 | ||
| 999 |
_c1469 _d1469 |
||