000			01197cam a2200277 a 4500
005			20260112063220.0
010			_a96-028253
020			_a9780070587748
039			_a202110121627 _bstaff _c201502171611 _d staff _c201502171611 _d staff _c201301090139 _d staff _y 200907250107 _z staff
050			_a658.802 _bHIE
082			_a658.802 _bHIE [ Shelf 67 ]
100			_aHiebing, Roman G.
245			_aThe successful marketing plan : _ba disciplined and comprehensive approach / _cRoman G. Hiebing, Jr., Scott W. Cooper.
250			_a3nd ed.
260			_aNew Delhi Ill. : _bTata McGravHill, _cc2004.
300			_axxxiv, 510 p. : _bill. ; _c28 cm.
500			_aIncludes index.
650			_aMarketing _x Planning.
700			_aCooper, Scott W.
856			_Publisher description _u http://www.loc.gov/catdir/description/mh022/96028253.html
856			_Table of contents only _u http://www.loc.gov/catdir/toc/mh022/96028253.html
856			_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0602/96028253-b.html
991			_aVIRTUA
991			_aVTLSSORT0080*0100*0200*0500*0820*1000*2450*2500*2600*3000*5000*6500*7000*8560*8561*8562*9992
909			_a152
999			_c145 _d145