| 000 | 01133nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 020 | _a9780073529899 (alk. paper) | ||
| 020 | _a0073529893 (alk. paper) | ||
| 039 |
_a202110121332 _bstaff _c201301090024 _d staff _c200907250108 _d staff _y 200907250106 _z staff |
||
| 050 |
_a658.8 _bWAL |
||
| 082 |
_a658.8 _bWAL [ Shelf 67 ] |
||
| 100 | _aWalker, Orville C. | ||
| 245 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
||
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axx, 346 p. : _bill. (chiefly col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aMarketing _x Management. |
||
| 700 |
_aMullins, John W. _q (John Walker) |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html |
||
| 856 |
_Table of contents only _u http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*5040*6500*7000*8560*8561*9992 | ||
| 909 | _a151 | ||
| 999 |
_c144 _d144 |
||