| 000 | 00967cam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 020 | _a9788177582031 | ||
| 039 |
_a202110121700 _bstaff _c201301090514 _d staff _c200907250100 _d staff _c200907250058 _d staff _y 200907250058 _z staff |
||
| 050 |
_a658.804 _bKOT |
||
| 082 |
_a658.804 _bKOT [ Shelf 68 ] |
||
| 100 | _aKotler, Philip. | ||
| 245 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Educationl, _cc2007. |
||
| 300 |
_axvii, 893 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aHospitality industry _x Marketing. |
||
| 650 |
_aTourism _x Marketing. |
||
| 700 |
_aBowen, John _q (John T.), _d 1948- |
||
| 700 | _aMakens, James C. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*7001*9992 | ||
| 909 | _a150 | ||
| 999 |
_c143 _d143 |
||