| 000 | 00794nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063237.0 | ||
| 020 | _a9781422126011 | ||
| 039 |
_a202109271231 _bstaff _c201302141327 _d staff _c200908060251 _d staff _y 200908060250 _z staff |
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| 050 |
_a658.8 _bLEV |
||
| 082 |
_a658.8 _bLEV [ Shelf 80] |
||
| 100 |
_aLevitt, Theodore, _d 1925-2006. |
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| 245 |
_aMarketing myopia / _cTheodore Levitt. |
||
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2008. |
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| 300 |
_a90 p. ; _c14 cm. |
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| 490 | _aHarvard business review classics | ||
| 500 | _aAn article originally published in 1960. | ||
| 650 | _aMarketing. | ||
| 650 | _aCustomer relations. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*4900*5000*6500*6501*9992 | ||
| 909 | _a1432 | ||
| 999 |
_c1414 _d1414 |
||