000 00794nam a2200229 a 4500
005 20260112063237.0
020 _a9781422126011
039 _a202109271231
_bstaff
_c201302141327
_d staff
_c200908060251
_d staff
_y 200908060250
_z staff
050 _a658.8
_bLEV
082 _a658.8
_bLEV [ Shelf 80]
100 _aLevitt, Theodore,
_d 1925-2006.
245 _aMarketing myopia /
_cTheodore Levitt.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2008.
300 _a90 p. ;
_c14 cm.
490 _aHarvard business review classics
500 _aAn article originally published in 1960.
650 _aMarketing.
650 _aCustomer relations.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*4900*5000*6500*6501*9992
909 _a1432
999 _c1414
_d1414