000			01946nam a2200277 a 4500
005			20260112063237.0
020			_a9781591391456 (hardcover : alk. paper)
020			_a1591391458
039			_a202109281514 _bstaff _c201302141322 _d staff _c200908060241 _d staff _y 200908060241 _z staff
050			_a658.8 _bGIL
082			_a658.8 _bGIL [ Shelf 79]
100			_aGilmore, James H., _d 1959-
245			_aAuthenticity : _bwhat consumers really want / _cJames H. Gilmore, B. Joseph Pine II.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2007.
300			_axiii, 299 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [253]-281) and index.
505			_aAuthenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
650			_aProduct management.
650			_aConsumer behavior.
650			_aConsumers' preferences.
700			_aPine, B. Joseph.
856			_Table of contents only _u http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*7000*8560*9992
909			_a1427
999			_c1409 _d1409