000			01634nam a2200253 a 4500
005			20260112063237.0
020			_a1578518261 (alk. paper)
039			_a202109271507 _bstaff _c201302151558 _d staff _c200908060233 _d staff _y 200908060233 _z staff
050			_a658.8342 _bZAL
082			_a658.8342 _bZAL [ Shelf 80]
100			_aZaltman, Gerald.
245			_aHow customers think : _bessential insights into the mind of the market / _cGerald Zaltman.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2003.
300			_axxii, 323 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 291-310) and index.
505			_aPart I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
650			_aConsumer behavior _x Psychological aspects.
650			_aConsumers _x Psychology.
650			_aMarketing _x Psychological aspects.
650			_aCreative thinking.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*9992
909			_a1422
999			_c1404 _d1404