000			00908nam a2200229 a 4500
005			20260112063237.0
020			_a9781422121153
039			_a202109271507 _bstaff _c201302151550 _d staff _c200908060232 _d staff _y 200908060231 _z staff
050			_a658.8342 _bZAL
082			_a658.8342 _bZAL [ Shelf 80]
100			_aZaltman, Gerald.
245			_aMarketing metaphoria : _bwhat deep metaphors reveal about the minds of consumers / _cGerald Zaltman, Lindsay H. Zaltman.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2008.
300			_axxi, 230 p., [8] p. of col. plates : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 209-219) and index.
650			_aConsumer behavior.
650			_aMetaphor.
700			_aZaltman, Lindsay H.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*6501*7000*9992
909			_a1421
999			_c1403 _d1403