000			01372nam a2200253 a 4500
005			20260112063237.0
020			_a1591396190 (hardcover : alk. paper)
039			_a202110121632 _bstaff _c201301090006 _d staff _c200908060001 _d staff _y 200908060000 _z staff
050			_a658.802 _bKIM
082			_a658.802 _bKIM [ Shelf 67 ]
100			_aKim, W. Chan.
245			_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Ren�ee Mauborgne.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2005.
300			_axv, 240 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [223]-229) and index.
505			_aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
650			_aNew products.
650			_aMarket segmentation.
700			_aMauborgne, Renee.
856			_Table of contents _u http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*7000*8560*9992
909			_a1417
999			_c1399 _d1399