000 01455nam a2200277 a 4500
005 20260112063237.0
020 _a9781422110300 (hardcover : alk. paper)
020 _a1422110303
039 _a202109281229
_bstaff
_c201302131411
_d staff
_c200908052325
_d staff
_y 200908052324
_z staff
050 _a658.4092
_bULR
082 _a658.4092
_bULR [ Shelf 79]
100 _aUlrich, David,
_d 1953-
245 _aLeadership brand :
_bdeveloping customer-focused leaders to drive performance and build lasting value /
_cDave Ulrich, Norm Smallwood.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2007.
300 _axiv, 270 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 241-247) and index.
505 _aBranding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
650 _aLeadership.
650 _aExecutive coaching.
650 _aOrganizational learning.
700 _aSmallwood, W. Norman.
856 _Table of contents only
_u http://www.loc.gov/catdir/toc/ecip0712/2007009122.html
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*7000*8560*9992
909 _a1407
999 _c1389
_d1389