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005 20260112063237.0
020 _a9781422103210 (hardcover : alk. paper)
020 _a1422103218
039 _a202109291549
_bstaff
_c201302111641
_d staff
_c200908052321
_d staff
_y 200908052320
_z staff
050 _a658.4012
_bSCH
082 _a658.4012
_bSCH [ Shelf 78]
100 _aSchmitt, Bernd.
245 _aBig think strategy :
_bhow to leverage bold ideas and leave small thinking behind /
_cBernd H. Schmitt.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2007.
300 _axi, 177 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [165]-168) and index.
505 _aBig think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
650 _aCreative ability in business.
650 _aStrategic planning.
650 _aSuccess in business.
650 _aOrganizational effectiveness.
856 _Table of contents only
_u http://www.loc.gov/catdir/toc/ecip0718/2007021449.html
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*8560*9992
909 _a1405
999 _c1387
_d1387