000			01350nam a2200253 a 4500
005			20260112063237.0
020			_a9781422117354
020			_a1422117359
039			_a202109271217 _bstaff _c201302141337 _d staff _c200908052303 _d staff _y 200908052302 _z staff
050			_a658.8 _bQUE
082			_a658.8 _bQUE [ Shelf 80]
100			_aQuelch, John A.
245			_aGreater good : _bhow good marketing makes for better democracy / _cJohn A. Quelch, Katherine E. Jocz.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2007.
300			_aviii, 331 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. 279-311) and index.
505			_aIntroduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
650			_aMarketing.
650			_aDemocracy.
700			_aJocz, Katherine E.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*7000*9992
909			_a1397
999			_c1379 _d1379