000			01975nam a2200289 a 4500
005			20260112063237.0
020			_a1591397626 (alk. paper)
020			_a9781591397625
039			_a202505021708 _bstaff _c202111091543 _d staff _c201805181041 _d staff _c201805181041 _d staff _y 200908052219 _z staff
050			_a658.802 _bHAR
082			_a658.802 _bHAR [ Shelf 4 ]
245			_aHarvard business essentials : _bmarketers toolkit : the 10 strategies you need to succeed / _cHarvard Business School.
246	3	0	_aMarketer's toolkit
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2006.
300			_axviii, 230 p. : _bill. ; _c24 cm.
490			_aHarvard business essentials
504			_aIncludes bibliographical references and index.
505			_aMarketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
650			_aMarketing _v Handbooks, manuals, etc.
650			_aStrategic planning _v Handbooks, manuals, etc.
710			_aHarvard Business School.
830			_aHarvard business essentials series.
856			_Table of contents _u http://www.loc.gov/catdir/toc/ecip0516/2005020520.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0500*0820*2450*2460*2600*3000*4900*5040*5050*6500*6501*7100*8300*8560*9992
909			_a1384
999			_c1366 _d1366