000			01156nam a2200241 a 4500
005			20260112063220.0
020			_a0750654074
039			_a202110121430 _bstaff _c201301080149 _d staff _c200907250015 _d staff _c200907250015 _d staff _y 200907250013 _z staff
050			_a658.8 _bGUM
082			_a658.8 _bGUM [ Shelf 67 ]
100			_aGummesson, Evert, _d 1936-
245			_aTotal relationship marketing : _bmarketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / _cEvert Gummesson.
250			_a2nd ed.
260			_aOxford ; _aBoston, MA : _bButterworth-Heinemann, _c2002.
300			_a350 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aRelationship marketing.
856			_Publisher description _u http://www.loc.gov/catdir/description/els031/2002074374.html
856			_Table of contents _u http://www.loc.gov/catdir/toc/els031/2002074374.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*8560*8561*9992
909			_a143
999			_c136 _d136