| 000 | 01244cam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 010 | _a2007-039239 | ||
| 020 | _a9781412956475 | ||
| 039 |
_a202110121509 _bstaff _c201301070337 _d staff _c200907250014 _d staff _y 200907250013 _z staff |
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| 050 |
_a658.8 _bKOT |
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| 082 |
_a658.8 _bKOT [ Shelf 66 ] |
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| 100 | _aKotler, Philip. | ||
| 245 |
_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler, Nancy R. Lee. |
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| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSAGE Publications, _cc2008. |
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| 300 |
_axii, 444 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 403-427) and indexes. | ||
| 650 | _aSocial marketing. | ||
| 650 | _aBehavior modification. | ||
| 700 |
_aLee, Nancy, _d 1932- |
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| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html |
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| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html |
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| 856 |
_Table of contents only _u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
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| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0080*0100*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*8560*8561*8562*9992 | ||
| 909 | _a142 | ||
| 999 |
_c135 _d135 |
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