| 000 | 01127nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 020 | _a8126508582 | ||
| 039 |
_a202110120958 _bstaff _c201301070014 _d staff _c200907250012 _d staff _y 200907250009 _z staff |
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| 050 |
_a658.8 _bKOT |
||
| 082 |
_a658.8 _bKOT [ Shelf 66 ] |
||
| 100 | _aKotler, Philip. | ||
| 245 |
_aLateral marketing : _bnew techniques for finding breakthrough ideas / _cPhilip Kotler, Fernando Trias de Bes. |
||
| 260 |
_aHoboken, NJ : _bWiley, _c2003. |
||
| 300 |
_axvi, 206 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _x Management. |
||
| 700 |
_aTrias de Bes, Fernando, _d 1967- |
||
| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/bios/wiley046/2004296836.html |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/description/wiley041/2004296836.html |
||
| 856 |
_Table of contents _u http://www.loc.gov/catdir/toc/fy043/2004296836.html |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*7000*8560*8561*8562*9992 | ||
| 909 | _a140 | ||
| 999 |
_c133 _d133 |
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