| 000 | 00940nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 010 | _a2008-004557 | ||
| 020 | _a9780132336536 (pbk. : alk. paper) | ||
| 020 | _a0132336537 (pbk. : alk. paper) | ||
| 039 |
_a202110121337 _bstaff _c201301070005 _d staff _c201301070005 _d staff _c200907250007 _d staff _y 200907250006 _z staff |
||
| 050 |
_a658.8 _bBES |
||
| 082 |
_a658.8 _bBES [ Shelf 67 ] |
||
| 100 | _aBest, Roger J. | ||
| 245 |
_aMarket-based management : _bstrategies for growing customer value and profitability / _cRoger J. Best. |
||
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
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| 300 |
_axxvii, 545 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _x Management. |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0100*0200*0201*0500*0820*1000*2450*2500*2600*3000*5040*6500*9992 | ||
| 909 | _a138 | ||
| 999 |
_c131 _d131 |
||