| 000 | 01107nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063236.0 | ||
| 020 | _a1578518040 | ||
| 039 |
_a202111091513 _bstaff _c201312171708 _d staff _c200908050448 _d staff _y 200908050447 _z staff |
||
| 050 |
_a658.8 _bHAR |
||
| 082 |
_a658.8 _bHAR [ Shelf 8 ] |
||
| 245 | _aHarvard business review on marketing. | ||
| 246 | 3 | 0 | _aOn marketing |
| 246 | 3 | 0 | _aMarketing |
| 260 |
_aBoston : _bHarvard Business School Press, _cc2001. |
||
| 300 |
_avii, 182 p. : _bill. ; _c21 cm. |
||
| 440 | 4 | _aThe Harvard business review paperback series | |
| 500 | _aContains articles previously published in the Harvard business review. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing. | ||
| 650 |
_aMarketing _x Management. |
||
| 650 | _aBranding (Marketing) | ||
| 730 | _aHarvard business review. | ||
| 856 |
_Table of contents _u http://www.loc.gov/catdir/toc/fy035/2002100251.html |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*2450*2460*2461*2600*3000*4400*5000*5040*6500*6501*6502*7300*8560*9992 | ||
| 909 | _a1325 | ||
| 999 |
_c1308 _d1308 |
||