000			01166nam a2200277 a 4500
005			20260112063220.0
020			_a0072967625 (alk. paper)
039			_a202110120953 _bstaff _c201301070025 _d staff _c200907250002 _d staff _y 200907250000 _z staff
050			_a658.8 _bLAL
082			_a658.8 _bLAL [ Shelf 66]
100			_aLal, Rajiv.
245			_aMarketing management : _btext and cases / _cRajiv Lal, John A. Quelch, V. Kasturi Rangan.
260			_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _cc2005.
300			_axiii, 812 p. : _bill. ; _c26 cm.
440			_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references and index.
650			_aMarketing _x Management.
650			_aMarketing _x Management _v Case studies.
700			_aQuelch, John A.
700			_aRangan, V. Kasturi
856			_Table of contents only _u http://www.loc.gov/catdir/toc/mh041/2004042585.html
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*4400*5040*6500*6501*7000*7001*8560*8561*9992
909			_a136
999			_c129 _d129