| 000 | 00883nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 020 | _a0324022034 (hardcover) | ||
| 039 |
_a202110121158 _bstaff _c201301070011 _d staff _c200907242357 _d staff _y 200907242356 _z staff |
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| 050 |
_a658.8 _bCZI |
||
| 082 |
_a658.8 _bCZI [ Shelf 66 ] |
||
| 100 | _aCzinkota, Michael R. | ||
| 245 |
_aMarketing management / _cMichael R. Czinkota, Masaaki Kotabe. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati : _bSouth-Western College Pub., _cc2001. |
||
| 300 |
_axxv, 598 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aMarketing _x Management. |
||
| 650 |
_aMarketing _x Management _v Case studies. |
||
| 700 | _aKotabe, Masaaki. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*9992 | ||
| 909 | _a135 | ||
| 999 |
_c128 _d128 |
||