| 000 | 01059nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 020 | _a9781578516001 | ||
| 039 |
_a202110120954 _bstaff _c201301070023 _d staff _c201108170324 _d staff _c201107270336 _d staff _y 200907242354 _z staff |
||
| 050 |
_a658.8 _bKOT |
||
| 082 |
_a658.8 _bKOT [ Shelf 66] |
||
| 100 | _aKotler, Philip. | ||
| 245 |
_aMarketing moves : _ba new approach to profits, growth, and renewal / _cPhilip Kotler, Dipak C. Jain, Suvit Maesincee. |
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| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2002. |
||
| 300 |
_axii, 193 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 167-180) and index. | ||
| 650 | _aMarketing. | ||
| 650 | _aTelemarketing. | ||
| 650 |
_aMarketing _x Management. |
||
| 700 |
_aJain, D. _q (Dipak) |
||
| 700 |
_aSuvit Maesincee, _d 1961- |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*6501*6502*7000*7001*8520*9992 | ||
| 909 | _a134 | ||
| 999 |
_c127 _d127 |
||