000			01582nam a2200265 a 4500
005			20260112063220.0
020			_a0131963341
020			_a9780131963344
020			_a9780131963344
039			_a202110121434 _bstaff _c201301080031 _d staff _c200907242350 _d staff _y 200907242348 _z staff
050			_a658.8 _bWIN
082			_a658.8 _bWIN [ Shelf 67 ]
100			_aWiner, Russell S.
245			_aMarketing management / _cRussell S. Winer.
250			_a3rd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2007.
300			_axxix, 458 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references (p. 447-466) and indexes.
505			_aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
650			_aMarketing _x Management.
856			_Table of contents _u http://www.loc.gov/catdir/toc/ecip068/2006004951.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0202*0500*0820*1000*2450*2500*2600*3000*5040*5050*6500*8560*9992
909			_a133
999			_c126 _d126