000			01414cam a22002894a 4500
005			20260112063219.0
010			_a2004-040321
020			_a9780070620186
039			_a202110121439 _bstaff _c201301080025 _d staff _c201104080535 _d staff _c200907242301 _d staff _y 200907242258 _z staff
050			_a658.8 _bPER
082			_a658.8 _bPER [ Shelf 67 ]
100			_aPerreault, William D.
245			_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a15th ed.
260			_aNew Delhi : _bTata McGraw-Hill, _c2007.
300			_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. _e 1 CD ROM (4 3/4 in.)
440			_aMcGraw-Hill/Irwin series in marketing
500			_aMcCarthy's name appears first on the earlier edition.
504			_aIncludes bibliographical references (p. 725-787) and indexes.
538			_aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
650			_aMarketing _x Management.
700			_aMcCarthy, E. Jerome _q (Edmund Jerome)
856			_u http://10.10.1.6/eresource3/0005110.zip _y Download File
991			_aVIRTUA
991			_aVTLSSORT0080*0100*0200*0500*0820*1000*2450*2500*2600*3000*4400*5000*5040*5380*6500*7000*8560*9992
909			_a123
999			_c116 _d116