000			01636nam a2200277 a 4500
005			20260112063233.0
020			_a0761932585 (paper back)
039			_a202109301201 _bstaff _c201302061744 _d staff _c200908032331 _d staff _y 200908032330 _z staff
050			_a381.0954 _bPAN
082			_a381.0954 _bPAN [ Shelf 77]
100			_aPanwar, J. S., _d 1948-
245			_aBeyond consumer marketing : _bsectoral marketing and emerging trends / _cJ.S. Panwar.
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2004.
300			_a487 p. ; _c21 cm.
504			_aIncludes bibliographical references and index.
505			_aThe domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
650			_aMarketing _z India.
650			_aTarget marketing _z India.
650			_aMarketing _z India _x Forecasting.
650			_aConsumers _z India.
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0657/2004011012-d.html
856			_Table of contents only _u http://www.loc.gov/catdir/enhancements/fy0657/2004011012-t.html
991			_aVIRTUA40
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909			_a1092
999			_c1077 _d1077