Results of search for 'su:{Mass media }' › Indian Institute Of Management, Shillong catalog

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Generation digital : politics, commerce, and childhood in the age of the internet / Kathryn C. Montgomery. by

Montgomery, Kathryn C

Material type:

Text

Publication details: Cambridge, MA : MIT Press, c2007

Online resources:

Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 303.4833 MON [ Shelf 74 ].

Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by

Lehu, Jean-Marc

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LEH [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LEH [ Shelf 69 ].

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Media monoliths : how great media brands thrive and survive / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.4730223 TUN [ Shelf 27 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.4730223 TUN [ Shelf 27 ].

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Management of electronic media / Alan B. Albarran. by

Albarran, Alan B

Edition: 3rd ed.

Material type:

Text

Publication details: Belmont, CA : Thomson/Wadsworth, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 302.23068 ALB [ Shelf 17 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 302.23068 ALB [ Shelf 17 ].

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Media & values : intimate transgressions in a changing moral and cultural landscape / David E. Morrison ... [et al.]. by

Material type:

Text

Publication details: Bristol, UK ; Chicago: Chicago : Intellect ; University of Chicago Press 2008

Other title:

Media and values

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 174 MOR [ Shelf 73 ].

Corporate Social Media Role in Change Management in Contemporary Scenario / Bhavya Aggarwal, Divisha Agrawal by

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4.

Impact of advertisements on children in influencing family buying decisions / Prasad T.S. Kammili by

Kammili, Prasad T.S

Series: A synopsis submitted in the partial fulfillment of the requirements for the award of the award of the degree of Doctor of Philosophy

Material type:

Text

Publication details: Hyderabad : Jawaharlal Nehru Technology University, 2013

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 659.10835 KAM, ...

Strategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains / Sushree Lipsita Tripathy by

Tripathy, Sushree Lipsita (2012PGP099)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.144 TRI.

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The Hoot reader : media practice in twenty-first century India / edited by Sevanti Ninan, Subarno Chattarji. by

Edition: First edition.

Material type:

Text

New Delhi : Oxford University Press, 2013

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 302.230954 NIN [ Shelf 73 ].

10.

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Media construction of environment and sustainability in India / Prithi Nambiar by

Nambiar, Prithi

Material type:

Text

Publication details: New Delhi : SAGE Publications, 2014

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.95407 NAM [ Shelf 76].

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