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Aesthetics in marketing / Rajat K. Baisya, G.Ganesh Das. by

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8001 BAI [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8001 BAI [ Shelf 67 ].

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Information, incentives and the economics of control / G.C. Archibald. by

Archibald, G. C, 1926-

Edition: Digitally printed 1st pbk. version

Material type:

Text

Publication details: New York : Cambridge University Press, 2005

Online resources:

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330 ARC [ Shelf 74 ].

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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2007

Online resources:

Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GIL [ Shelf 79].

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Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism / Margaret M. Polski. by

Polski, Margaret M

Material type:

Text

Publication details: Upper Saddle River, N.J. : FT Press, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 330.019 POL [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330.019 POL [ Shelf 3 ].

Design and Implementation of a Marketing Strategy Improve the Brand Awareness and Visibility of Daily Dump / Nidhi Agarwal by

Agarwal, Nidhi (2011PGP027)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8343.

Study of Practice and Concept of Home Delivery of Milk / Kanmingam Phungshok by

Phungshok, Kanmingam (2011PGP020)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 630.

Study of home delivery of milk / Monika Bishnoi by

Bishnoi, Monika ( 2011PGP079)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 630.

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Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by

Eyal, Nir

Material type:

Text

New York, New York : Portfolio/Penguin, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.575 EYA (SHELF- 3), ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 EYA (SHELF- 3).

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