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Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind. by

Ind, Nicholas

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 IND [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 IND [ Shelf 69 ].

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Brand Sense : Sensory Secrets Behind the Stuff we Buy ,/ Martin Lindstrom by

Lindstrom, Martin

Material type:

Text

Publication details: New Delhi : Kogan Page, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.827 LIN [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LIN [ Shelf 69 ].

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The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly. by

Material type:

Text

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 659.2 BOU [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 BOU [ Shelf 72 ].

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