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Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel. by

Aaker, David A
Biel, Alexander L

Series: Advertising and consumer psychology

Material type:

Text

Publication details: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993

Other title:

Brand equity and advertising

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 AAK [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 AAK [ Shelf 69 ].

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Managerial transformation by values : a corporate pilgrimage / S.K. Chakraborty. by

Chakraborty, S. K

Material type:

Text

Publication details: New Delhi ; Newbury Park : SAGE Publications, 1993

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4063 CHA [ Shelf 79].

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Purposive diversification and economic performance / John T. Scott. by

Scott, John T, 1947-

Material type:

Text

Publication details: Cambridge, England ; New York : Cambridge University Press, 1993

Online resources:

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Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.6 SCO [ Shelf 75 ].

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All about commodities : the easy way to get started / Russsell R. Wasendorf and Thomas A. McCafferty. by

Wasendorf, Russsell R
McCafferty, Thomas A

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill, 1993

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 332.6328 WAS [ Shelf 75 ].

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Once a blue god / Ramesh menon by

Menon Ramesh

Material type:

Text

Publication details: Calcutta: Garutman, 1993

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 853 MEN [ Shelf 80].

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Self-Employment for Poverty Alleviation : Case Studies in Uttar Pradesh edited by B.K. Thapliyal / Om Prakash / R.P. Slater J.R. Watson by

Thapliyal, B.K
Prakash, O
Slater, R.P
Watson, J.R

Material type:

Text

Publication details: National Institute of Rural Development : NIRD Hyderabad , 1993

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 307.1412 THA [ Shelf 74 ].

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Code of Practice for Design Loads (Other Than Earthquake) for Building and Structures Part 5 Special Loads and Combinations by

Bureau of Indian Standards

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi Bureau of Indian Standards 1993

Availability: No items available.

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Managing the new organization : a blueprint for networks and strategic alliances / David Limerick, Bert Cunnington ; foreword by George Kozmetsky. by

Limerick, David, 1939-
Cunnington, Bert, 1939-

Series: The Jossey-Bass management series

Edition: 2nd ed.

Material type:

Text

Publication details: San Francisco : Jossey-Bass Publishers, 1993

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.044 LIM [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.044 LIM [ Shelf 41 ].

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The Zen Way to be an Effective Manager/ Raverend Radha by

Radha, Raverend

Material type:

Text

Publication details: New Delhi : Viva Books, 1993

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 RAD [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 RAD [ Shelf 41 ].

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Lincoln On Leadership,/ Phillips, Donald T by

Phillips, Donald T

Material type:

Text

Publication details: New York Hachette, 1993

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4092 PHI [ Shelf 61 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4092 PHI [ Shelf 61 ].

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11.

10 golden gospel classics featuring the Harmoneers. by

Series: The gospel music hall of fame video library series ; v. 10

Material type:

Film

Publication details: 1993

Other title:

Ten golden gospel classics featuring the Harmoneers
The Harmoneers with Happy Edwards

Availability: No items available.

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12.

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The success and failure of Picasso / John Berger. by

Berger, John

Edition: 1st Vintage International ed.

Material type:

Text

Publication details: New York : Vintage International, 1993

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 709.2 BER [ Shelf 80].

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13.

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The Oxford Hindi-English dictionary / edited by R.S. McGregor. by

McGregor, R. S. (Ronald Stuart)

Material type:

Text

Language: enghin

Publication details: Oxford [England] ; New York ; New Delhi : Oxford University Press, 1993

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 491.433 McG.

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14.

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Real estate finance and investments / William B. Brueggeman, Jeffrey D. Fisher. by

Brueggeman, William B
Fisher, Jeffrey D
Brueggeman, William B. Real estate finance

Material type:

Text

Publication details: Homewood, IL : Irwin, 1993

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 332.72 BRU [Shelf 75 ].

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15.

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The ecology of commerce : a declaration of sustainability/ Paul Hawken by

Hawken, Paul

Material type:

Text

Publication details: New York : Harper Business, 1993

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.408 HAW [Shelf 79].

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16.

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Testing Structural Equation Models edited by Kenneth A. Bollen and J.Scott Long by

Bollen Kenneth A
Long J. Scott

Material type:

Text

Publication details: New Delhi, Sage Publication, 1993

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 300.15 BOL.

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