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Results of search for 'ccl=su:{Direct marketing}'
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Authors
Bird, Drayton
Hofacker,C
Housden, Matthew
Malthouse ,E
Mullin, Roddy
Thomas, Brian
Williams, Alison
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Branding (Marketing)
Direct marketing
E-marketing
Internet marketing
Marketing Direct
Sales promotion
Sampling
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1.
Direct marketing in practice /
Brian Thomas and Matthew Housden.
by
Thomas, Brian
Housden, Matthew
Material type:
Text
Publication details:
Burlington :
Butterworth-Heinemann,
2002
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(1)
Call number:
658.872 THO [ Shelf 71 ]
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.872 THO [ Shelf 71 ]
.
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2.
Commonsense direct & digital marketing /
Drayton Bird.
by
Bird, Drayton
Bird, Drayton
. Commonsense direct marketing
Edition:
5th ed.
Material type:
Text
Publication details:
London ; Philadelphia :
Kogan Page,
2007
Other title:
Commonsense direct and digital marketing
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(2)
Call number:
658.872 BIR [ Shelf 71 ], ..
.
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3.
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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /
Alison Williams, Roddy Mullin.
by
Williams, Alison
Mullin, Roddy
Material type:
Text
Publication details:
London ; Philadelphia :
Kogan Page,
2009
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(1)
Call number:
658.872 WIL [ Shelf 15]
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.872 WIL [ Shelf 15]
.
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4.
Journal of Interactive Marketing / edited by
C. Hofacker & E. Malthouse
by
Hofacker,C
Malthouse ,E
Material type:
Continuing resource
Publication details:
Elsevier;
2011
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(7)
Call number:
658.8 JIM, ..
.
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