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Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker. by

Edition: Rev. ed.

Material type:

Text

Publication details: London ; Milford, CT : Kogan Page, 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LEP [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LEP [ Shelf 69 ].

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The international dictionary of marketing : over 2,000 professional terms & techniques / Daniel Yadin. by

Yadin, Daniel L

Material type:

Text

Publication details: London ; Milford, CT : Kogan Page, 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8003 YAD [ Dictionary Shelf ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8003 YAD [ Dictionary Shelf ].

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Transforming the company : manage change, compete & win / Colin Coulson-Thomas. by

Coulson-Thomas, Colin

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Milford, CT : Kogan Page, 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.406 COU [ Shelf 60 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.406 COU [ Shelf 60 ].

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