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Marketing Management / Philip Kotler, Kevin Lane Keller & Alexander Chernev by
Edition: Sixteenth edition.
Material type:  Text
Publication details: Chennai : Pearson Education, [2022]
Availability: Items available for loan: Indian Institute Of Management, Shillong (194)Call number: 658.8 KOT, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 KOT. Not available: Indian Institute Of Management, Shillong: Checked out (3).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. by
Edition: Fifth edition.
Material type: Text
Publication details: Chennai : Pearson, 2024
Availability: Items available for loan: Indian Institute Of Management, Shillong (46)Call number: 658.827 KEL, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KEL.
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