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Buiding brand value : five stpes to building powerful brands / M. G. Parameswaran. by

Parameswaran, M. G

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Text

Publication details: New Delhi : Tata McGraw-Hill, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 PAR [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 PAR [ Shelf 69 ].

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Understanding consumers : building powerful brands using consumer research / M. G. Parameswaran. by

Parameswaran, M. G

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 PAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 PAR [ Shelf 70 ].

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Brand Building Advertising : Concepts and Cases / M.G. Parameswaran by

Parameswaran, M.G

Material type:

Text

Publication details: New Delhi; Tata McGraw Hill : 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.9 PAR [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.9 PAR [ Shelf 72 ].

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