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Marketing concepts and cases / Michael J Etzel, Bruce J Walker & William J Stanton by

Edition: 13th ed.

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Text

Publication details: New Delhi : Tata McGraw-Hill, c2006

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University. by

Edition: Seventh edition.

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Text

Chennai : McGraw-Hill Education, 2024

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