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The Sage Handbook of Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
Material type:
TextSeries: Sage library in marketingPublication details: Thousand Oaks, CA : SAGE Publications, 2010.Edition: 1st edDescription: 3 v. : ill. ; 25 cmISBN: - 1847870007 (cased)
- 658.8001 MAC [ Shelf 15 ]
Contents:
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Reference
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Indian Institute Of Management, Shillong | 658.8001 MAC [ Shelf 15 ] (Browse shelf(Opens below)) | Not for loan | 0012267 | ||||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.8001 MAC [ Shelf 15 ] (Browse shelf(Opens below)) | Available | 0012268 |
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
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