Inside Coca-Cola : A CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley.

By:

Isdell, Edward Neville

Contributor(s):

Beasley, David, 1958-

Material type:

TextPublication details: New York : St. Martin's Press, 2011.Edition: 1st edDescription: xiv, 254 p., [8] p. of plates : ill. ; 22 cmISBN:

9781250013712

Subject(s):

DDC classification:

338.766362092 ISD [SHELF-18]

Contents:

From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.

Summary: A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Indian Institute Of Management, Shillong				338.766362092 ISD [SHELF-18] (Browse shelf(Opens below))					Available			0014954

Includes bibliographical references and index.

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

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