Principles of advertising : a global perspective / Monle Lee, Carla Johnson. by
Edition: 2nd ed.
Material type: 
Text
Publication details: New York : Haworth Press, c2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 LEE [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 LEE [ Shelf 72 ].
