Indian Institute Of Management, Shillong Search for 'su:{Service industries }'

Services marketing : people, technology, strategy /

]]> By Lovelock, Christopher H..
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004 .
xviii, 594 p. : 26 cm..
0131138650

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Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management /

]]> Chichester ; | New York : Wiley, 1995 .
xxvi, 485 p. : 24 cm..
0471960667

]]> Place hold on Understanding services management :

Services marketing : integrating customer focus across the firm /

]]> By Zeithaml, Valarie A..
Boston : McGraw-Hill/Irwin, 2006 .
xxvii, 743 p. : 27 cm..
0072961945 (alk. paper)

]]> Place hold on Services marketing :

Service management : operations, strategy, information technology /

By Fitzsimmons, James A..
Boston : McGraw-Hill/Irwin, 2008 .
xvii, 537 p. : 29 cm. + .
0071263467 | 0071263462

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Services marketing and management /

]]> By Gilmore, Audrey..
London ; | Thousand Oaks, Calif. : SAGE Publications, 2003 .
215 p. : 25 cm..
817829334X

]]> Place hold on Services marketing and management /

Sustaining India's Services revolution: / access to foreign markets, domestic reform, and International negotiations

Washinton: The World Bank 2004 .
56p. : 20cm..

]]> Place hold on Sustaining India's Services revolution: /

Service Sector in Indian Economy / edited by

]]> New Delhi : Discovery Publishing House , 2006 .
360p 23cm.
8183560504

]]> Place hold on Service Sector in Indian Economy / edited by

Service management and marketing : customer management in service competition /

]]> By Gronroos, Christian, .
Chichester, West Sussex, England ; | Hoboken, NJ : J. Wiley & Sons, 2007 .
x, 483 p. : 24 cm..
9788126512874

]]> Place hold on Service management and marketing :

Service productivity management : improving service performance using data envelopment analysis (DEA) /

]]> By Sherman, H. David..
New York : Springer, 2006 .
xxii, 328 p. : , "Includes DEAFrontier software." 24 cm. + .
9780387332116 (hardback w. CDROM : alk. paper) | 0387332111 (hardback w. CD-ROM : alk. paper)

]]> Place hold on Service productivity management :

Selling the invisible : a field guide to modern marketing /

]]> By Beckwith, Harry.
New York : Business Plus Books, 1997 .
xx, 252 p. ; 20 cm..
9780446520942

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Services Marketing: People, Technology ,Strategy Christopher ,Lovelock, Johench Wirtz,

]]> By Lovelock,Christopher.
Delhi : Pearson , 2010 .
xx, 637 p. : 26 cm.
9788131725979

]]> Place hold on Services Marketing:

The management and marketing of services /

]]> By Mudie, Peter..
Oxford ; | Boston : Butterworth Heinemann, 1999 .
x, 306 p. : 24 cm..
0750635940

]]> Place hold on The management and marketing of services /

A market research on Adobe Acrobat usage pattern in BPO industry in India and recommendations on the marketing strategy for this vertical /

By Srivastava, Shweta (2009PGP060).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
38p.: 29cm..

]]> Place hold on A market research on Adobe Acrobat usage pattern in BPO industry in India and recommendations on the marketing strategy for this vertical /

Manufacturing & Service Operations Management / edited by

Hanover.: Institute for Operations Research and Management Sciences , 2011 .
280 p. : 23 cm..

]]> Place hold on Manufacturing & Service Operations Management / edited by

Service operations management : improving service delivery /

]]> By Johnston, Robert.
Harlow, England ; | New York : Pearson, 2021 .
xxii,609p.;25 cm 9789356067400

]]> Place hold on Service operations management :

Services marketing : integrating customer focus across the firm /

]]> By Zeithaml, Valarie A..
Chennai : McGraw-Hill Education, 2024 .
xxxvi, 582 pages : , Revised edition of the authors' Services marketing, c2024. 27 cm.
9789353160777

]]> Place hold on Services marketing :