Indian Institute Of Management, Shillong Search for 'su:{Product management }'

What customers want : using outcome-driven innovation to create breakthrough products and services /

]]> By Ulwick, Anthony W., .
New York : McGraw-Hill, 2005 .
xxxv, 202 p. : 24 cm..
0070606404

]]> Place hold on What customers want :

New product development : from initial idea to product management /

]]> By Annacchino, Marc A..
Amsterdam ; | Boston, MA : Butterworth-Heinemann, 2003 .
xxxii, 567 p. : 24 cm. + .
8131206777

]]> Place hold on New product development :

Product strategy and management /

By Baker, Michael John..
Harlow, England ; | New York : FT Prentice Hall, 2007 .
559 p. : 25 cm..
8131724286

]]> Place hold on Product strategy and management /

Product management /

By Lehmann, Donald R..
Boston : McGraw-Hill/Irwin, 2005 .
xvi, 494 p. : 24 cm..
0070603486 | 0070603480

]]> Place hold on Product management /

Product and services management /

]]> By Avlonitis, George J..
London ; | Thousand Oaks, Calif. : SAGE, 2006 .
viii, 270 p. : 25 cm..
1412908647 (hbk.) | 1412908655 (pbk.) | 9781412908641 | 9781412908658

]]> Place hold on Product and services management /

Product management /

]]> By Kumar, M. Shiv..
Mumbai : Himalaya publishing house, 2003 .
251 p. ; 24 cm..
817866822X

]]> Place hold on Product management /

Authenticity : what consumers really want /

]]> By Gilmore, James H., .
Boston, Mass. : Harvard Business School Press, 2007 .
xiii, 299 p. : 25 cm..
9781591391456 (hardcover : alk. paper) | 1591391458

]]> Place hold on Authenticity :

Product information management for mass customization : connecting customer, front-office, and back-office for fast and efficient customization /

]]> By Forza, Cipriano, .
New York : Palgrave Macmillan, 2007 .
221p.17 cm. 0230006825 (alk. paper)

]]> Place hold on Product information management for mass customization :

New product forecasting : an applied approach /

]]> By Kahn, Kenneth B..
New Delhi : Prentice Hall of India, 2006 .
xviii, 157 p. : 24 cm..
9788120332249

]]> Place hold on New product forecasting :

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

]]> By Mathieson, Rick..
New Delhi : Prentice Hall of India, 2005 .
ix, 244 p. : 24 cm..
9788120332652

]]> Place hold on Branding unbound :

Beyond branding /

]]> London, UK ; | Sterling, VA : Kogan Page, 2003 .
xviii, 236 p. : 24 cm..
0749442123

]]> Place hold on Beyond branding /

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /

]]> By Lehu, Jean-Marc..
London ; | Philadelphia : Kogan Page, 2006 .
xii, 252 p. : 25 cm..
0749448954 | 9780749448950

]]> Place hold on Brand rejuvenation :

Branded entertainment : product placement & brand strategy in the entertainment business /

By Lehu, Jean-Marc..
London ; | Philadelphia : Kogan Page, 2007 .
ix, 266 p. : 24 cm..
978074945156

]]> Place hold on Branded entertainment :

Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line /

]]> London ; | Sterling, VA : Kogan Page, 2005 .
xii, 308 p. : , "IBM ; CIM." 24 cm..
0749443855

]]> Place hold on Marketing revolution! :

Markets of one : creating customer-unique value through mass customization /

]]> Boston, Mass. : Harvard Business School Press, 2000 .
xxv, 210 p. : , Includes index. 24 cm..
1578512387 (alk. paper)

]]> Place hold on Markets of one :

Revolutionizing product development : quantum leaps in speed, efficiency, and quality /

]]> By Wheelwright, Steven C., .
New York : | Toronto : Free Press ; | Maxwell Macmillan Canada ; | Maxwell Macmillan International, 1992 .
xiv, 364 p. : 25 cm..
9780029055151

]]> Place hold on Revolutionizing product development :

Developing products in half the time : new rules, new tools /

]]> By Smith, Preston G..
New York : John Wiley & Sons, 1997 .
xix, 298 p. : 24 cm..
9780471292524

]]> Place hold on Developing products in half the time :

Operations Management : Concepts Techniques and Applications /

]]> By Evans, James R.
New Delhi : Cengage Learning India , 2007 .
727p. 24cm.
9788131512128

]]> Place hold on Operations Management :

Analysing the transition from LPF to HPF lamps in the Compact Fluorescent Lamp Market /

By Yadav Samrat Singh (2009PGP047).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
36p.: 29cm..

]]> Place hold on Analysing the transition from LPF to HPF lamps in the Compact Fluorescent Lamp Market /

The PDMA handbook of new product development /

]]> By Kahn, B.Kenneth [ed.].
New York : John Wiley & Sons 2004 .
xix, 636 p. : 25 cm..
9780471485247

]]> Place hold on The PDMA handbook of new product development /

Study of past studies to build a normative approach for product testing of soaps & shampoos, trends prevalent & structural equation modelling for different price categories in soaps & shampoos /

By Bangar.
Shillong: Rajiv Gandhi Indian Institute of Management 2011 .
35p.: 29cm.

]]> Place hold on Study of past studies to build a normative approach for product testing of soaps & shampoos, trends prevalent & structural equation modelling for different price categories in soaps & shampoos /

New Product Development in MSME sector for Bank of Baroda /

By Pradeeba, K.S. (2011PGP030).
Shillong: Rajiv Gandhi Indian Institute of Management, 2012 .
45p.: 29cm..

]]> Place hold on New Product Development in MSME sector for Bank of Baroda /

Developing a Positioning Strategy for EverYuth /

By Sabnis, Rushika (2011PGP038).
Shillong: Rajiv Gandhi Indian Institute of Management, 2012 .
37p.: 29cm..

]]> Place hold on Developing a Positioning Strategy for EverYuth /

Product Portfolio Review: To identify the need for the financial products in the market in all the four categories-assets, liability, investment and insurances and suggest any addition of new products to the product portfolio as well as modification of existing products to suit the needs of the customers /

By Shwetabh, Sushil (2011PGP047).
Shillong: Rajiv Gandhi Indian Institute of Management, 2012 .
33p.: 29cm..

]]> Place hold on Product Portfolio Review:

Strategic brand management /

]]> By Elliott, Richard H..
Oxford ; | New York : Oxford University Press, 2007 .
xiv, 265 p. : 25 cm..
9780199260003

]]> Place hold on Strategic brand management /

Brand management : Principles and Practices /

]]> By Dutta, Kirti..
New Delhi : Oxford University Press, 2012 .
xxiii, 455 pages : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm + .
9780198069867 | 0198069863

]]> Place hold on Brand management :

The product manager's desk reference /

]]> By Haines, Steven..
New York : McGraw-Hill, 2014 .
xlvi, 786 pages : 24 cm.
9780071824507

]]> Place hold on The product manager's desk reference /