Indian Institute Of Management, Shillong Search for 'su:{New products.}'

Aesthetics in marketing /

]]> By Baisya, Rajat K..
New Delhi ; | Thousand Oaks, Calif. : Response Books, 2008 .
313 p. ; , Includes index. 20 cm..
9780761935957 (paper back)

]]> Place hold on Aesthetics in marketing /

Product design and development /

By Ulrich, Karl T..
Boston : McGraw-Hill/Irwin, 2004 .
xviii, 366 p. : 24 cm..
0070585133 | 007058513X

]]> Place hold on Product design and development /

What customers want : using outcome-driven innovation to create breakthrough products and services /

]]> By Ulwick, Anthony W., .
New York : McGraw-Hill, 2005 .
xxxv, 202 p. : 24 cm..
0070606404

]]> Place hold on What customers want :

New product development : from initial idea to product management /

]]> By Annacchino, Marc A..
Amsterdam ; | Boston, MA : Butterworth-Heinemann, 2003 .
xxxii, 567 p. : 24 cm. + .
8131206777

]]> Place hold on New product development :

Strategic product creation : deliver customer satisfaction from every level of your company /

By Kerber, Ronald L..
New York : McGraw-Hill, 2007 .
xviii, 318 p. : 24 cm..
0070659193 | 0070659192

]]> Place hold on Strategic product creation :

Product strategy and management /

By Baker, Michael John..
Harlow, England ; | New York : FT Prentice Hall, 2007 .
559 p. : 25 cm..
8131724286

]]> Place hold on Product strategy and management /

Harvard business review on top line growth.

]]> Boston, Mass. : Harvard Business School Pub., 2005 .
vii, 192 p. : , Includes index. 21 cm..
1591399696

]]> Place hold on Harvard business review on top line growth.

Harvard business essentials : managing creativity and innovation /

]]> Boston, Mass. : Harvard Business School Press, 2003 .
xv, 174 p. : 24 cm..
1591391121 (alk. paper)

]]> Place hold on Harvard business essentials :

The innovator's guide to growth : putting disruptive innovation to work /

]]> Boston, Mass. : Harvard Business Press, 2008 .
xx, 299 p. : 25 cm..
9781591398462 | 1591398460

]]> Place hold on The innovator's guide to growth :

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

]]> By Kim, W. Chan..
Boston, Mass. : Harvard Business School Press, 2005 .
xv, 240 p. : 25 cm..
1591396190 (hardcover : alk. paper)

]]> Place hold on Blue ocean strategy :

New product forecasting : an applied approach /

]]> By Kahn, Kenneth B..
New Delhi : Prentice Hall of India, 2006 .
xviii, 157 p. : 24 cm..
9788120332249

]]> Place hold on New product forecasting :

New products management /

]]> By Crawford, C. Merle .
Boston : McGraw Hill Irwin, 1997 .
xviii, 558 p. : 25 cm..
9780071263368

]]> Place hold on New products management /

Creative marketing for new product and new business development /

]]> Hackensack, NJ : World Scientific, 2008 .
xvi, 320 p. : 24 cm..
9789812772183

]]> Place hold on Creative marketing for new product and new business development /

From idea to profit : how to market innovative products and services /

]]> London ; | Sterling, Va. : Kogan Page, 2005 .
viii, 167 p. : , Includes index. 24 cm..
9780749445225

]]> Place hold on From idea to profit :

Innovation, the missing dimension /

]]> By Lester, Richard K. .
Cambridge, Mass. : Harvard University Press, 2004 .
ix, 223 p. ; 22 cm..
9788130902494

]]> Place hold on Innovation, the missing dimension /

Strategic management of technology and innovation /

]]> By Burgelman, Robert A..
Boston : McGraw-Hill Irwin, 2009 .
xiii, 1264 p. : 27 cm..
9780071263290 (alk. paper) | 0071263292 (alk. paper)

]]> Place hold on Strategic management of technology and innovation /

The management of technology and innovation : a strategic approach /

]]> By White, Margaret A. .
New Delhi : Thomson/South-Western, 2007 .
xxiii, 404 p. : 24 cm..
9788131502433

]]> Place hold on The management of technology and innovation :

Selling blue elephants : how to make great products that people want before they even know they want them /

]]> By Moskowitz, Howard R..
Upper Saddle River, N.J. : Wharton School Pub., 2007 .
xvi, 252 p. : 24 cm..
9788131713747

]]> Place hold on Selling blue elephants :

Product marketing for technology companies /

]]> By Butje, Mark..
Oxford : | Burlington, MA : Elsevier Butterworth-Heinemann, 2005 .
xiii, 183 p. : , Includes index. 24 cm..
0750659947 (pbk.)

]]> Place hold on Product marketing for technology companies /

Winning at new products : accelerating the process from idea to launch /

]]> By Cooper, Robert G. .
Cambridge, Mass. : Perseus Pub., 2001 .
xiii, 425 p. : 24 cm..
9780738204635

]]> Place hold on Winning at new products :

Revolutionizing product development : quantum leaps in speed, efficiency, and quality /

]]> By Wheelwright, Steven C., .
New York : | Toronto : Free Press ; | Maxwell Macmillan Canada ; | Maxwell Macmillan International, 1992 .
xiv, 364 p. : 25 cm..
9780029055151

]]> Place hold on Revolutionizing product development :

Leading product development /

]]> By Wheelwright, Steven C.,.
New York : Free Press, 2007 .
xii ,176p. :ill ;24cm 9781416576341

]]> Place hold on Leading product development /

Developing products in half the time : new rules, new tools /

]]> By Smith, Preston G..
New York : John Wiley & Sons, 1997 .
xix, 298 p. : 24 cm..
9780471292524

]]> Place hold on Developing products in half the time :

The PDMA handbook of new product development /

]]> By Kahn, B.Kenneth [ed.].
New York : John Wiley & Sons 2004 .
xix, 636 p. : 25 cm..
9780471485247

]]> Place hold on The PDMA handbook of new product development /

Strategic management of technological innovation /

]]> By Schilling, Melissa A..
New York : McGraw-Hill/Irwin, 2010 .
xvi, 318 p. : 24 cm..
9780073381565 (alk. paper) | 007338156X (alk. paper) | 9780071289573 (pbk.) | 0071289577 (pbk.)

]]> Place hold on Strategic management of technological innovation /

The ten faces of innovation : Strategies for heightening creativity /

]]> By Kelley, Tom, .
New York : Profile Books, 2010 .
xi, 274 p. : , Includes index. 25 cm..
0385512074 | 9781846680311

]]> Place hold on The ten faces of innovation :

New Product Development in MSME sector for Bank of Baroda /

By Pradeeba, K.S. (2011PGP030).
Shillong: Rajiv Gandhi Indian Institute of Management, 2012 .
45p.: 29cm..

]]> Place hold on New Product Development in MSME sector for Bank of Baroda /

Product Portfolio Review: To identify the need for the financial products in the market in all the four categories-assets, liability, investment and insurances and suggest any addition of new products to the product portfolio as well as modification of existing products to suit the needs of the customers /

By Shwetabh, Sushil (2011PGP047).
Shillong: Rajiv Gandhi Indian Institute of Management, 2012 .
33p.: 29cm..

]]> Place hold on Product Portfolio Review:

Creating new markets in the digital economy : value and worth /

]]> By Ng, Irene C. L..
New York : Cambridge University Press, 2014 .
xx, 238 pages ; 23 cm.
9781107049352 (hardback) | 9781107627420 (pbk.)

]]> Place hold on Creating new markets in the digital economy :

The product manager's desk reference /

]]> By Haines, Steven..
New York : McGraw-Hill, 2014 .
xlvi, 786 pages : 24 cm.
9780071824507

]]> Place hold on The product manager's desk reference /

Hooked : how to build habit-forming products /

]]> By Eyal, Nir..
New York, New York : Portfolio/Penguin, 2014 .
242 pages : 22 cm.
9780241184837

]]> Place hold on Hooked :

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /

]]> By Kim,Chan.W.
New York : Hachette Books, 2017 .
xi, 320 pages : 24 cm.
9780316314046 | 0316314048

]]> Place hold on Blue ocean shift :

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

]]> By Kim, W. Chan..
Boston, Massachusetts : Harvard Business Review Press, 2015 .
xxviii, 287 pages : 25 cm.
9781625274496

]]> Place hold on Blue ocean strategy :