Indian Institute Of Management, Shillong Search for 'su:{Mass media }'

Generation digital : politics, commerce, and childhood in the age of the internet /

]]> By Montgomery, Kathryn C..
Cambridge, MA : MIT Press, 2007 .
xv, 347 p. ; 24 cm..
9780262134781 (hbk. : alk. paper)

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Branded entertainment : product placement & brand strategy in the entertainment business /

By Lehu, Jean-Marc..
London ; | Philadelphia : Kogan Page, 2007 .
ix, 266 p. : 24 cm..
978074945156

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Media monoliths : how great media brands thrive and survive /

]]> By Tungate, Mark, .
London ; | Sterling, VA : Kogan Page, 2004 .
viii, 261 p. : 24 cm..
9780749444037

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Management of electronic media /

]]> By Albarran, Alan B..
Belmont, CA : Thomson/Wadsworth, 2006 .
xxiv, 333 p. : 24 cm..
8131501914

]]> Place hold on Management of electronic media /

Media & values : intimate transgressions in a changing moral and cultural landscape /

]]> By Morisson David E. ...[et. al].
Bristol, UK ; | Chicago: | Chicago : Intellect ; | University of Chicago Press 2008 .
viii, 392 p. ; 23 cm..
9781841501833

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Corporate Social Media Role in Change Management in Contemporary Scenario /

By Aggrawal, Bhavya (2009PGP014).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
93p.: 29cm..

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Impact of advertisements on children in influencing family buying decisions /

By Kammili, Prasad T.S..
Hyderabad : Jawaharlal Nehru Technology University, 2013 .
889p. : 29 cm.

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Strategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains /

By Tripathy, Sushree Lipsita (2012PGP099).
Shillong: Rajiv Gandhi Indian Institute of Management, 2014 .
23p. : 29cm.

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The Hoot reader : media practice in twenty-first century India /

]]> New Delhi : Oxford University Press, 2013 .
xx, 361 pages ; 22 cm.
9780198089186 (hbk.) | 019808918X (hbk.)

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Media construction of environment and sustainability in India /

]]> By Nambiar, Prithi.
New Delhi : SAGE Publications, 2014 .
xviii, 288 pages : 22 cm.
9788132117414

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