Indian Institute Of Management, Shillong Search for 'su:{Marketing research}'

Marketing research /

]]> By Burns, Alvin C..
Upper Saddle River, NJ : Pearson/Prentice Hall, 2006 .
665 p. ; , "SPSS integration"-- Pref. 26 cm..
0131477323 | 8131709375

]]> Place hold on Marketing research /

Marketing research : an international approach /

]]> By Schmidt, Marcus, .
Harlow, England ; | New York : Prentice Hall/Financial Times, 2006 .
xiv, 613 p. : 25 cm..
0273646354 (alk. paper) | 9780273646358 | 8131715191

]]> Place hold on Marketing research :

Marketing research : methodological foundations /

]]> By Churchill, Gilbert A..
Mason, Ohio : Thomson/South-Western, 2005 .
xxii, 697 p. : 26 cm..
0324201605 | 8131503096 | 8131503097

]]> Place hold on Marketing research :

Marketing research /

]]> By Luck, David Johnston..
Englewood Cliffs, NJ : Prentice-Hall, 1987 .
xvii, 683 p. : , Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982. 25 cm..
0135578280 : | 8120304840

]]> Place hold on Marketing research /

Marketing research for managers /

]]> By Crouch, Sunny..
Oxford ; | Boston, MA : Butterworth-Heinemann, 2003 .
xvi, 372 p. : 25 cm..
0750654538 (pbk. : alk. paper) | 8131211038

]]> Place hold on Marketing research for managers /

Marketing research : within a changing information environment /

]]> By Hair, Joseph F..
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xxvii, 700 p. 26 cm..
0072830875 (alk. paper) | 0070634793

]]> Place hold on Marketing research :

Marketing research /

]]> By Aaker, David A..
New York : Wiley, 2001 .
xvi, 751 p. : 27 cm..
0471363405 (cloth : alk. paper) | 812650806X

]]> Place hold on Marketing research /

Essentials of marketing research /

]]> By Zikmund, William G..
Mason, Ohio : Thomson/South-Western, 2007 .
xvii, 414 p. : 28 cm..
9780324320879 (pbk.) | 0324320876 (pbk.) | 8131502810 | 8131502813

]]> Place hold on Essentials of marketing research /

Marketing research : an applied orientation /

]]> By Malhotra, Naresh K..
New Delhi : Pearson 2007 .
1 v. (various pagings) : 29 cm..
9788131723173

]]> Place hold on Marketing research :

Marketing research : text and cases /

By Nargundkar, Rajendra..
New Delhi : McGraw-Hill, 2008 .
533 p. ; 28 cm..
0070220874 | 0070220875

]]> Place hold on Marketing research :

Marketing research /

By Beri, G. C..
New Delhi : McGraw-Hill, 2008 .
579 p. ; 26 cm..
0070620223 | 0070620229

]]> Place hold on Marketing research /

Marketing research : concepts and cases /

]]> By Cooper, Donald R..
New Delhi : McGraw-Hill, 2006 .
771 p. ; 28 cm..
0070600910

]]> Place hold on Marketing research :

Marketing research : concepts and practices in india /

]]> By Shajahan, S..
Delhi : Macmillan, 2005 .
400 p. ; 28 cm..
1403925011

]]> Place hold on Marketing research :

Consumer behavior /

]]> By Blackwell, Roger D..
Mason, Ohio : Thomson Business and Economics, 2006 .
xlii, 774 p. : 29 cm..
8131501841

]]> Place hold on Consumer behavior /

The market research toolbox : a concise guide for beginners /

]]> By McQuarrie, Edward F..
Thousand, Oaks, Calif. : SAGE Publications, 2006 .
xvi, 205 p. ; 24 cm..
1412913187 (cloth) | 1412913195 (pbk.)

]]> Place hold on The market research toolbox :

Marketing research : a practical approach /

]]> By Kolb, Bonita M..
Los Angeles : SAGE, 2008 .
xiii, 292 p. ; 24 cm..
1412947960 (hbk.) | 9781412947961 (hbk.) | 1412947979 (pbk.) | 9781412947978 (pbk.)

]]> Place hold on Marketing research :

Fundamentals of marketing research /

]]> By Smith, Scott M..
Thousand Oaks, Calif. : SAGE, 2005 .
xii, 881 p. : 24 cm..
0761988521 (acidfree paper)

]]> Place hold on Fundamentals of marketing research /

Sales forecasting management : a demand management approach /

]]> By Mentzer, John T..
Thousand Oaks, Calif. : SAGE Publications, 2005 .
xv, 347 p. : 23 cm..
8178295059

]]> Place hold on Sales forecasting management :

The handbook of marketing research : uses, misuses, and future advances /

]]> Thousand Oaks : SAGE Publications, 2006 .
xi, 705 p. : 26 cm..
141290997X (cloth)

]]> Place hold on The handbook of marketing research :

Marketing research /

]]> By McDaniel, Carl D..
Hoboken, NJ : Wiley, 2007 .
1 v. (various pagings) : , "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM. 26 cm. + .
9780471755289 (hbk.)

]]> Place hold on Marketing research /

Consumer insight : how to use data and market research to get closer to your customer /

]]> London ; | Sterling, Va. Kogan Page, c2004. .
xv, 288 p. : 24 cm..
0749444479

]]> Place hold on Consumer insight :

Marketing research : meaning, measurement, and method : a text with cases /

]]> By Tull, Donald S..
New Delhi : Prentice Hall of India, 1993 .
xviii, 863 p. : 24 cm..
9788120309616

]]> Place hold on Marketing research :

Research for marketing decisions /

]]> By Green, Paul E..
New Delhi: Prentice-Hall of India, 2009 .
xii, 784 p. : , Includes index. 24 cm..
9788120307575

]]> Place hold on Research for marketing decisions /

An introduction to market & social research : planning & using research tools & techniques /

]]> By Adams, Karen..
London ; | Philadelphia : Kogan Page, 2006 .
iv, 154 p. ; 25 cm..
9788175543522

]]> Place hold on An introduction to market & social research :

Business to business market research : understanding and measuring business markets /

By McNeil, Ruth..
London ; | Sterling, VA : Kogan Page, 2005 .
x, 310 p. : , Published in association with the Market Research Society. 24 cm..
9780749447702

]]> Place hold on Business to business market research :

Guerrilla marketing research : marketing research techniques that can help any business make more money /

By Kaden, Robert J..
London ; | Philadelphia : Kogan Page, 2006 .
xiv, [232] p. ; , Includes bibliographical references (p. [233]) and index. 24 cm..

]]> Place hold on Guerrilla marketing research :

Market research made easy /

]]> By Doman, Don..
Vancouver, BC : Self-Counsel Press, 2006 .
148p. ; , "101 for small business"--Cover. 25 cm. + .
9788130900278

]]> Place hold on Market research made easy /

Market intelligence : how and why organizations use market research /

]]> By Callingham, Martin..
London ; | Sterling, Va. : Kogan Page, 2004 .
viii, 223 p. ; 24 cm..
9780749443184

]]> Place hold on Market intelligence :

Essentials of marketing research /

]]> By Kumar, V., .
New York : Wiley, 2002 .
xix, 553 p. : 27 cm..
9812531823

]]> Place hold on Essentials of marketing research /

International marketing research /

]]> By Craig, C. Samuel..
Chichester [England] ; | New York, NY : Wiley, 2000 .
xxii, 425 p. : , Douglas' name appears first on the earlier edition. 25 cm..
9971513862

]]> Place hold on International marketing research /

Marketing research /

]]> By Parasuraman, A..
Boston : Houghton Mifflin Co., 2007 .
xxii, 638 p. : 26 cm..
9788177227574

]]> Place hold on Marketing research /

The new business road test : what entrepreneurs and executives should do before writing a business plan /

]]> By Mullins, John W. .
Harlow, England ; | New York : Prentice Hall/Financial Times, 2006 .
xviii, 305 p. : 24 cm..
0273706535 (alk. paper) | 9780273706533 (alk. paper) | 0273708058 | 9780273708056

]]> Place hold on The new business road test :

Market research in practice : a guide to the basics /

]]> By Hague, Paul N..
London ; | Sterling, VA : Kogan Page, 2004 .
xii, 244 p. : 24 cm..
0749443197 | 9780749443191

]]> Place hold on Market research in practice :

We are smarter than me : how to unleash the power of crowds in your business /

By Libert, Barry..
Upper Saddle River, N.J. : Wharton School Pub., 2008 .
xv, 156 p. : , Includes indexes. 24 cm..
9788131717453

]]> Place hold on We are smarter than me :

Questions that sell : the powerful process for discovering what your customer really wants /

]]> By Cherry, Paul..
New York : Amacom, 2006 .
vii, 181 p. : , Includes index. 23 cm..
0814473393 (pbk.) | 9780814473399

]]> Place hold on Questions that sell :

Customer visits : building a better market focus /

]]> By McQuarrie, Edward F..
Armonk, N.Y. : M.E. Sharpe, 2008 .
xviii, 213 p. : 24 cm..
9780765622242 (cloth : alk. paper) | 0765622246 (cloth : alk. paper)

]]> Place hold on Customer visits :

A market research on Adobe Acrobat usage pattern in BPO industry in India and recommendations on the marketing strategy for this vertical /

By Srivastava, Shweta (2009PGP060).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
38p.: 29cm..

]]> Place hold on A market research on Adobe Acrobat usage pattern in BPO industry in India and recommendations on the marketing strategy for this vertical /

Developing Marketing Plan & India Entry Strategy for Redispersible Polymer Powder /

By Lakhotia, Abhinav (2009PGP003).
Shillong: Rajiv Gandhi Indian Institute if Management, 2010 .
35p.: 29cm..

]]> Place hold on Developing Marketing Plan & India Entry Strategy for Redispersible Polymer Powder /

Demand Drivers of the Indian FMCG Sector /

By M.S.,Pradeep (2009PGP040).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
21p.: 29cm..

]]> Place hold on Demand Drivers of the Indian FMCG Sector /

International Journal of Research in Marketing / edited by

Elsevier , 2011

]]> Place hold on International Journal of Research in Marketing / edited by

Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category /

By Akhtar.
Shillong: Rajiv Gandhi Indian Institute of Management 2011 .
17p.: 29cm.

]]> Place hold on Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category /

To Evaluate the Customer Profile for MPV : J1 Segment Customers /

By Shukla, Apoorva (2011PGP005).
Shillong: Rajiv Gandhi Indian Institute of Management, 2012 .
32p.: 29cm..

]]> Place hold on To Evaluate the Customer Profile for MPV :

Legends in Marketing: Philip Kotler /

By Kotler, Philip..
New Delhi ; | Thousand Oaks, Calif. : SAGE Publications, 2012 .
9 v. : 26 cm..
9788132105190 (hbk. : 9 vol. set)

]]> Place hold on Legends in Marketing:

Creating new markets in the digital economy : value and worth /

]]> By Ng, Irene C. L..
New York : Cambridge University Press, 2014 .
xx, 238 pages ; 23 cm.
9781107049352 (hardback) | 9781107627420 (pbk.)

]]> Place hold on Creating new markets in the digital economy :

Market Research to identify technical services requirement for operating power plants & Developing Market entry strategy for International power business by conducting required due deligence. /

By SAtyavir [2013PGP045].
Shillong : Rajiv Gandhi Indian Institute of Management , 2015 .
76 p.: 29 cm.

]]> Place hold on Market Research to identify technical services requirement for operating power plants & Developing Market entry strategy for International power business by conducting required due deligence. /

Electric Vehicle Quadricycle market Research at Mahindra Reva Electric Vehicles, Banagalore/

By Majumdar,Debarun [2013PGP077 ].
Shillong : Rajiv Gandhi Indian Institute of Management , 2015 .
18p. : 29 cm.

]]> Place hold on Electric Vehicle Quadricycle market Research at Mahindra Reva Electric Vehicles, Banagalore/

Business Development and Market Research /

By Saha, Dibyajyoti [2013PGP078].
Shillong : Rajiv Gandhi Indian Institute of Management , 2015 .
50p. : 29 cm.

]]> Place hold on Business Development and Market Research /

Marketing analytics : data-driven techniques with Microsoft Excel /

]]> By Winston, Wayne L., .
Indianapolis, IN : John Wiley & Sons, 2014 .
xxx, 690 pages : , Includes index. 24 cm.
9788126548620

]]> Place hold on Marketing analytics :

The Handbook of Marketing scales : Multi - Item Measures for Markeeting and Consumer Behaviour Research

]]> By Bearden, William O.
New Delhi : SAGE .
xiv, 603p. ; 9781412980180

]]> Place hold on The Handbook of Marketing scales :

Marketing theory : foundations, controversy, strategy, resource-advantage theory /

]]> By Hunt, Shelby D..
Armonk, N.Y. : M.E. Sharpe, 2010 .
xvii, 490 p. : 27 cm..
9789380381176

]]> Place hold on Marketing theory :