Indian Institute Of Management, Shillong Search for 'su:{Marketing management}'

Basic marketing : a global-managerial approach /

]]> By Perreault, William D..
New Delhi : Tata McGraw-Hill, 2007 .
xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm. .
9780070620186

]]> Place hold on Basic marketing :

Marketing management /

]]> By Winer, Russell S..
Upper Saddle River, N.J. : Pearson Prentice Hall, 2007 .
xxix, 458 p. : 29 cm..
0131963341 | 9780131963344

]]> Place hold on Marketing management /

Marketing moves : a new approach to profits, growth, and renewal /

]]> By Kotler, Philip..
Boston, Mass. : Harvard Business School Press, 2002 .
xii, 193 p. ; 24 cm..
9781578516001

]]> Place hold on Marketing moves :

Marketing management /

]]> By Czinkota, Michael R..
Cincinnati : South-Western College Pub., 2001 .
xxv, 598 p. : 28 cm..
0324022034 (hardcover)

]]> Place hold on Marketing management /

Marketing management : text and cases /

]]> By Lal, Rajiv..
New York, N.Y. : McGraw-Hill/Irwin, 2005 .
xiii, 812 p. : 26 cm..
0072967625 (alk. paper)

]]> Place hold on Marketing management :

Market-based management : strategies for growing customer value and profitability /

]]> By Best, Roger J..
Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 .
xxvii, 545 p. : 23 cm..
9780132336536 (pbk. : alk. paper) | 0132336537 (pbk. : alk. paper)

]]> Place hold on Market-based management :

Lateral marketing : new techniques for finding breakthrough ideas /

]]> By Kotler, Philip..
Hoboken, NJ : Wiley, 2003 .
xvi, 206 p. : 24 cm..
8126508582

]]> Place hold on Lateral marketing :

Managing Marketing : marketing success through good management practice /

]]> By Palmer, Roger..
New York : Butterworth-Heinemann, 2007 .
380 p. : 22 cm..
0750668989

]]> Place hold on Managing Marketing :

marketing management : cases and concepts /

]]> By Dholakia, Nikhilesh..
Delhi : Macmillan , 1978 .
643 p. ; 20 cm..
0333902750

]]> Place hold on marketing management :

Marketing management /

By Saxena, Rajan..
New Delhi : Tata McGraw-Hill, 2008 .
819 p. ; 24 cm..
0070599536 | 007059953X

]]> Place hold on Marketing management /

Marketing management : global perspective indian context /

]]> By Ramaswamy, S..
New Delhi: Macmillan, 2009 .
872 p. ; 28 cm..
0230637299 | 0230637290

]]> Place hold on Marketing management :

Connected marketing : the viral, buzz nad word of mouth revolution/

Delhi : Butterworth-Heinemann, 2007 .
282 p. ; 21 cm..
8131207598 | 8131207595

]]> Place hold on Connected marketing :

Marketing strategy : a decision-focused approach /

]]> By Walker, Orville C..
Boston : McGraw-Hill Irwin, 2008 .
xx, 346 p. : 26 cm..
9780073529899 (alk. paper) | 0073529893 (alk. paper)

]]> Place hold on Marketing strategy :

A framework for marketing management /

]]> By Kotler, Philip..
Upper Saddle River, N.J. : Prentice Hall, 2007 .
382 p. ; 24 cm..
8131716716

]]> Place hold on A framework for marketing management /

Business marketing management : B2B /

]]> By Hutt, Michael D..
Mason, OH : Thomson South-Western, 2007 .
xxx, 658 p. : 26 cm..
0324316852

]]> Place hold on Business marketing management :

Strategic marketing management : a means-end approach /

]]> By Parry, Mark E. .
New York : McGraw-Hill, 2002 .
ix, 275 p. : 24 cm..
0070486883

]]> Place hold on Strategic marketing management :

International marketing : analysis and strategy /

]]> By Onkvisit, Sak..
New Delhi : Prerson eduction, 1997 .
xviii, 750 p. : 26 cm..
9788177585858

]]> Place hold on International marketing :

Strategic marketing : creating competitive advantage /

By West, Douglas C..
Oxford ; | New York : Oxford University Press, 2006 .
xxv, 517 p. : 25 cm..
0195691689 | 0195691687

]]> Place hold on Strategic marketing :

Marketing communications management : concepts and theories, cases and practices /

]]> By Copley, Paul..
Oxford : Butterworth-Heinemann, 2004 .
440 p. ; 28 cm..
813120765X

]]> Place hold on Marketing communications management :

Global marketing /

]]> By Keegan, Warren J..
New Delhi. : Pearson, 2005 .
xx, 636 p. : 29 cm..
9788131719510

]]> Place hold on Global marketing /

Rural marketing : text and cases /

]]> By Krishnamacharyulu, C. S. G..
Singapore : Pearson Education , 2006 .
397 p. ; 26 cm..
8177589768

]]> Place hold on Rural marketing :

Rural marketing : concepts and practices /

]]> By Dogra, Balram..
New Delhi : Macgraw-Hill , 2008 .
352 p. ; 22 cm..
007066000X | 0070660007

]]> Place hold on Rural marketing :

Global marketing : foreign entry, local marketing & global management /

]]> By Johansson, Johny K..
Boston : McGraw-Hill Irwin, 2006 .
xvi, 647 p. : 29 cm..
9780070667082

]]> Place hold on Global marketing :

International marketing and export management /

By Albaum, Gerald S..
NewDelhi : Pearson 2004 .
xxi,666p. cm. 97800177589689

]]> Place hold on International marketing and export management /

Marketing management : a south asian perspective/

]]> By Kotler, Philip..
Upper Saddle River, NJ : Pearson Prentice Hall, 2006 .
xxxix, 733 [45] p. : 28 cm..
0131457578 | 8131702006

]]> Place hold on Marketing management :

Services marketing : the Indian context /

]]> By Srinivasan, R..
New Delhi : Prentice-Hall, 2004 .
243 p. ; 24 cm..
8120325982

]]> Place hold on Services marketing :

Relationship marketing : text and cases /

By Shajahan, S..
New Delhi : Tata McGraw-Hill, 2004 .
310 p. ; 24 cm..
0070583375 | 0070583374

]]> Place hold on Relationship marketing :

Marketing channel management : a customer-centric approach /

By Venugopal, Pingali, .
New Delhi ; | Thousand Oaks : Response Books, 2001 .
187 p. : 22 cm..
780761995517

]]> Place hold on Marketing channel management :

Best practice in personal marketing for professionals /

]]> By Boress, Allan..
Delhi : Macmillan, 2005 .
476 p. ; 24 cm..
1403928533

]]> Place hold on Best practice in personal marketing for professionals /

Distribution and logistics management : a strategic marketing approach /

]]> By Agrawal, D. K..
Delhi : Macmillan, 2007 .
362 p. ; 26 cm..
0230630146 | 0230630147

]]> Place hold on Distribution and logistics management :

Total e-mail marketing : maximizing your results from integrated e-marketing/

By Chaffey, Dave..
Boston, MA : Butterworth-Heinemann, 2007 .
274 p.; 24 cm..
8131214527

]]> Place hold on Total e-mail marketing :

Developing business strategies /

]]> By Aaker, David A..
New York : J. Wiley, 2001 .
xiv, 338 p. : 24 cm..
0471064114 (cloth : alk. paper)

]]> Place hold on Developing business strategies /

Knowledge-based marketing: the 21st century competitive edge /

]]> By Chaston, Ian..
London ; | Thousand Oaks, Calif. : SAGE Publications, 2004 .
xi, 274 p. : 24 cm..
817829396X

]]> Place hold on Knowledge-based marketing:

Marketing strategy and competitive positioning /

By Hooley, Graham J..
Harlow, England ; | New York : FT Prentice Hall, 2008 .
xviii, 614 p. : 25 cm..
81731727997

]]> Place hold on Marketing strategy and competitive positioning /

Global marketing management /

By Keegan, Warren J..
Upper Saddle River, N.J. : Prentice Hall, 2002 .
643 p. : 27 cm..
8177580082

]]> Place hold on Global marketing management /

Strategic marketing planning /

]]> By Gilligan, Colin..
Oxford ; | Boston, MA : Butterworth-Heinemann, 2003 .
625 p. ; 24cm..
8131206637

]]> Place hold on Strategic marketing planning /

International marketing management : text and cases /

]]> By Mathur, U. C., .
New Delhi ; | Thousand Oaks, Calif. : SAGE Publications, 2008 .
583 p. : , Includes index. 24 cm..
9780761936404 (paper back)

]]> Place hold on International marketing management :

Understanding consumer decision making : the means-end approach to marketing and advertising strategy /

]]> Mahwah, N.J. : L. Erlbaum, 2001 .
xvii, 447 p. : 24 cm..
0805817301 (cloth : alk. paper) | 080581731X (pbk. : alk. paper)

]]> Place hold on Understanding consumer decision making :

Marketing strateties of small and medium scale industry /

]]> By Singh, Gajendra..
New Delhi : Deep and Deep publications, 2006 .
247 p. ; 23 cm..
8176298999

]]> Place hold on Marketing strateties of small and medium scale industry /

Cases in rural marketing : an integrated approach /

]]> By Krishnamacharyulu, C. S. G..
Kindersley : Pearson Education, 2006 .
264 p. ; 26 cm..
8131701883

]]> Place hold on Cases in rural marketing :

Marketing principles and techniques /

]]> By Singh, Nirmal..
New Delhi : Deep and Deep publications, 2003 .
249 p. ; 24 cm..
8176294225

]]> Place hold on Marketing principles and techniques /

Harvard business review on marketing.

]]> Boston : Harvard Business School Press, 2001 .
vii, 182 p. : , Contains articles previously published in the Harvard business review. 21 cm..
1578518040

]]> Place hold on Harvard business review on marketing.

Marketing management : text and cases /

By Bose, Biplab S..
Mumbai : Himalaya publishing house, 2007 .
958 p. ; 26 cm..

]]> Place hold on Marketing management :

Services marketing /

By Jha, S. M..
Mumbai : Himalaya publishing house, 2003 .
729 p. ; 24 cm..
8183188401

]]> Place hold on Services marketing /

Marketing strategy and management /

]]> By Baker, Michael John..
New York : Palgrave Macmillan, 2007 .
p. cm. 9781403986276 (pbk.) | 1403986274 (pbk.)

]]> Place hold on Marketing strategy and management /

Breakthrough business development : a 90-day plan to build your client base and take your business to the next level /

]]> By MacPherson, Duncan, .
Mississauga, Ont. : J. Wiley & Sons Canada, 2007 .
xvii, 220 p. ; , Includes index. 24 cm..
9780470840962

]]> Place hold on Breakthrough business development :

Marketing models /

]]> By Lilien, Gary L., .
New Delhi : Prentice-Hall of India, 1992 .
xv, 803 p. : 25 cm..
9788120314757

]]> Place hold on Marketing models /

Strategic Marketing : An Applied Perspective /

]]> By Alsem, Karel Jan.
Boston; McGraw Hill Irwin : 2007 .
xi, 324p 25cm.
9780073025865

]]> Place hold on Strategic Marketing :

Managing customer value : one stage at a time /

]]> By Soman, Dilip..
Singapore ; | Hackensack, NJ : World Scientific Pub., 2010 .
401p.24 cm. 9789812838278

]]> Place hold on Managing customer value :

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /

]]> By Lehu, Jean-Marc..
London ; | Philadelphia : Kogan Page, 2006 .
xii, 252 p. : 25 cm..
0749448954 | 9780749448950

]]> Place hold on Brand rejuvenation :