Indian Institute Of Management, Shillong Search for 'su:{Marketing}'

Principles of Marketing /

]]> By Kurtz, David L..
New Delhi : Cengage learining, 2008 .
xxv, 685 p. : 25 cm..
9788131502938

]]> Place hold on Principles of Marketing /

Basic marketing : a global-managerial approach /

]]> By Perreault, William D..
New Delhi : Tata McGraw-Hill, 2007 .
xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm. .
9780070620186

]]> Place hold on Basic marketing :

Foundations of marketing /

]]> By Jobber, David..
New Delhi : Tata McGraw-Hill Publishing company limited, 2006 .
376 p. ; 26 cm..
9780070634817 | 0070634815

]]> Place hold on Foundations of marketing /

Marketing concepts and cases /

By Etzel, Michael J..
New Delhi : Tata McGraw-Hill, 2006 .
xxi 735, [59] p. : 28 cm..
978007060904

]]> Place hold on Marketing

Marketing /

]]> By Grewal, Dhruv..
New Delhi: Tata McGraw-Hill Irwin, 2008 .
xxxv, 583 p. : 29 cm..
9780070667112

]]> Place hold on Marketing /

Marketing management /

]]> By Winer, Russell S..
Upper Saddle River, N.J. : Pearson Prentice Hall, 2007 .
xxix, 458 p. : 29 cm..
0131963341 | 9780131963344

]]> Place hold on Marketing management /

Marketing moves : a new approach to profits, growth, and renewal /

]]> By Kotler, Philip..
Boston, Mass. : Harvard Business School Press, 2002 .
xii, 193 p. ; 24 cm..
9781578516001

]]> Place hold on Marketing moves :

Marketing management /

]]> By Czinkota, Michael R..
Cincinnati : South-Western College Pub., 2001 .
xxv, 598 p. : 28 cm..
0324022034 (hardcover)

]]> Place hold on Marketing management /

Marketing management : text and cases /

]]> By Lal, Rajiv..
New York, N.Y. : McGraw-Hill/Irwin, 2005 .
xiii, 812 p. : 26 cm..
0072967625 (alk. paper)

]]> Place hold on Marketing management :

Market-based management : strategies for growing customer value and profitability /

]]> By Best, Roger J..
Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 .
xxvii, 545 p. : 23 cm..
9780132336536 (pbk. : alk. paper) | 0132336537 (pbk. : alk. paper)

]]> Place hold on Market-based management :

Introduction to marketing concepts /

]]> By Drummond, Graeme..
Boston, MA : Elsevier/Butterworth Heinemann, 2007 .
xiii, 283 p. : 25 cm..
9788131207666

]]> Place hold on Introduction to marketing concepts /

Lateral marketing : new techniques for finding breakthrough ideas /

]]> By Kotler, Philip..
Hoboken, NJ : Wiley, 2003 .
xvi, 206 p. : 24 cm..
8126508582

]]> Place hold on Lateral marketing :

The new marketing : transforming the corporate future /

]]> By McDonald, Malcolm..
Oxford ; Boston : | Butterworth-Heinemann, 2002 .
viii, 230 p. : 25 cm..
9788131211014

]]> Place hold on The new marketing :

Social marketing : influencing behaviors for good /

]]> By Kotler, Philip..
Los Angeles : SAGE Publications, 2008 .
xii, 444 p. : 24 cm..
9781412956475

]]> Place hold on Social marketing :

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /

]]> By Gummesson, Evert, .
Oxford ; | Boston, MA : Butterworth-Heinemann, 2002 .
350 p. ; 24 cm..
0750654074

]]> Place hold on Total relationship marketing :

Managing Marketing : marketing success through good management practice /

]]> By Palmer, Roger..
New York : Butterworth-Heinemann, 2007 .
380 p. : 22 cm..
0750668989

]]> Place hold on Managing Marketing :

marketing management : cases and concepts /

]]> By Dholakia, Nikhilesh..
Delhi : Macmillan , 1978 .
643 p. ; 20 cm..
0333902750

]]> Place hold on marketing management :

Marketing management /

By Saxena, Rajan..
New Delhi : Tata McGraw-Hill, 2008 .
819 p. ; 24 cm..
0070599536 | 007059953X

]]> Place hold on Marketing management /

Marketing management : global perspective indian context /

]]> By Ramaswamy, S..
New Delhi: Macmillan, 2009 .
872 p. ; 28 cm..
0230637299 | 0230637290

]]> Place hold on Marketing management :

Connected marketing : the viral, buzz nad word of mouth revolution/

Delhi : Butterworth-Heinemann, 2007 .
282 p. ; 21 cm..
8131207598 | 8131207595

]]> Place hold on Connected marketing :

Marketing for hospitality and tourism /

]]> By Kotler, Philip..
Upper Saddle River, NJ : Pearson Educationl, 2007 .
xvii, 893 p. : 26 cm..
9788177582031

]]> Place hold on Marketing for hospitality and tourism /

Marketing strategy : a decision-focused approach /

]]> By Walker, Orville C..
Boston : McGraw-Hill Irwin, 2008 .
xx, 346 p. : 26 cm..
9780073529899 (alk. paper) | 0073529893 (alk. paper)

]]> Place hold on Marketing strategy :

The successful marketing plan : a disciplined and comprehensive approach /

]]> By Hiebing, Roman G..
New Delhi Ill. : Tata McGravHill, 2004 .
xxxiv, 510 p. : , Includes index. 28 cm..
9780070587748

]]> Place hold on The successful marketing plan :

401 killer marketing tactics to increase sales, maximise profits, and stomp your competition /

]]> By Feltenstein, Tom..
New York : McGraw-Hill, 2005 .
vii, 355 p. ; , Includes index. 23 cm..
0071441379

]]> Place hold on 401 killer marketing tactics to increase sales, maximise profits, and stomp your competition /

Marketing power plays : how the world's most ingenious marketers reach the top of their game /

]]> New York ; | London : McGraw-Hill, 2007 .
ix, 178 p. : 22 cm..
9780071475587 (pbk.) | 0071475583 (pbk.)

]]> Place hold on Marketing power plays :

Services marketing : people, technology, strategy /

]]> By Lovelock, Christopher H..
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004 .
xviii, 594 p. : 26 cm..
0131138650

]]> Place hold on Services marketing :

Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management /

]]> Chichester ; | New York : Wiley, 1995 .
xxvi, 485 p. : 24 cm..
0471960667

]]> Place hold on Understanding services management :

A framework for marketing management /

]]> By Kotler, Philip..
Upper Saddle River, N.J. : Prentice Hall, 2007 .
382 p. ; 24 cm..
8131716716

]]> Place hold on A framework for marketing management /

Business market management : understanding, creating, and delivering value /

]]> By Anderson, James C., .
Upper Saddle River, N.J. : Pearson Prentice Hall, 2004 .
xx, 460 p. : 25 cm..
0130451878 (alk. paper)

]]> Place hold on Business market management :

Business marketing management : B2B /

]]> By Hutt, Michael D..
Mason, OH : Thomson South-Western, 2007 .
xxx, 658 p. : 26 cm..
0324316852

]]> Place hold on Business marketing management :

Marketing in a nutshell : key concepts for non-specialists /

]]> By Meldrum, Mike..
Amsterdam ; | Boston : Elsevier, 2007 .
x, 294 p. : , Includes index. 24 cm..
0750681330 (pbk.)

]]> Place hold on Marketing in a nutshell :

Marketing of high-technology products and innovations /

By Mohr, Jakki J..
Upper Saddle River, N.J .: Pearson/Prentice Hall, 2006 .
xx, 470 p. : 25 cm..
8131700556

]]> Place hold on Marketing of high-technology products and innovations /

Services marketing : integrating customer focus across the firm /

]]> By Zeithaml, Valarie A..
Boston : McGraw-Hill/Irwin, 2006 .
xxvii, 743 p. : 27 cm..
0072961945 (alk. paper)

]]> Place hold on Services marketing :

Winning the marketing war : a field manual for business leaders /

]]> By Michaelson, Gerald A..
Lanham, MD : | [Cambridge, Mass.] : Madison Books ; | Abt Books, 1987 .
xv, 270 p. : 24 cm..
0333933737

]]> Place hold on Winning the marketing war :

Business marketing : connecting strategy, relationships, and learning /

]]> By Dwyer, F. Robert..
Boston : McGraw-Hill Irwin, 2009 .
xxv, 678 p. : 27 cm..
9780071263436 | 0071263438

]]> Place hold on Business marketing :

Strategic marketing management : a means-end approach /

]]> By Parry, Mark E. .
New York : McGraw-Hill, 2002 .
ix, 275 p. : 24 cm..
0070486883

]]> Place hold on Strategic marketing management :

International marketing : analysis and strategy /

]]> By Onkvisit, Sak..
New Delhi : Prerson eduction, 1997 .
xviii, 750 p. : 26 cm..
9788177585858

]]> Place hold on International marketing :

International marketing /

]]> By Czinkota, Michael R..
Mason, OH : Thomson/Southwestern, 2007 .
1 v. (various pagings) : 28 cm..
8131501612

]]> Place hold on International marketing /

Strategic marketing channel management /

]]> By Bowersox, Donald J..
New York : McGraw-Hill, 2004 .
xix, 488 p. : 24 cm..
0070586691 | 0070586697

]]> Place hold on Strategic marketing channel management /

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

By Kumar, Nirmalya..
Boston, Mass. : Harvard Business School Press, 2004 .
xv, 270 p. : 24 cm..
0143061892 | 0143061895

]]> Place hold on Marketing as strategy :

Strategic marketing : creating competitive advantage /

By West, Douglas C..
Oxford ; | New York : Oxford University Press, 2006 .
xxv, 517 p. : 25 cm..
0195691689 | 0195691687

]]> Place hold on Strategic marketing :

Rural marketing : targeting the non-urban consumer /

]]> By Velayudhan, Sanal Kumar, .
New Delhi ; | Thousand Oaks, Calif. : SAGE, 2007 .
249 p.; 20 cm..
9780761935889 (hard back)

]]> Place hold on Rural marketing :

The elusive fan : reinventing sports in a crowded marketplace /

]]> By Rein, Irving J..
New York : McGraw-Hill, 2006 .
xiv, 345 p. ; 24 cm..
9780071454094

]]> Place hold on The elusive fan :

Advertising & marketing in rural India : language, culture, and communication /

]]> By Bhatia, Tej K..
New Delhi : Macmillan India, 2007 .
xxvii, 327 p. : 25 cm..
9780230633896

]]> Place hold on Advertising & marketing in rural India :

Marketing communications management : concepts and theories, cases and practices /

]]> By Copley, Paul..
Oxford : Butterworth-Heinemann, 2004 .
440 p. ; 28 cm..
813120765X

]]> Place hold on Marketing communications management :

Global marketing /

]]> By Keegan, Warren J..
New Delhi. : Pearson, 2005 .
xx, 636 p. : 29 cm..
9788131719510

]]> Place hold on Global marketing /

Rural marketing : text and cases /

]]> By Krishnamacharyulu, C. S. G..
Singapore : Pearson Education , 2006 .
397 p. ; 26 cm..
8177589768

]]> Place hold on Rural marketing :

Global marketing : a decision-oriented approach /

]]> By Hollensen, Svend..
New Delhi: Person education, 2004 .
xxxix, 717 p. : 27 cm..
9788131711958

]]> Place hold on Global marketing :

Rural marketing : concepts and practices /

]]> By Dogra, Balram..
New Delhi : Macgraw-Hill , 2008 .
352 p. ; 22 cm..
007066000X | 0070660007

]]> Place hold on Rural marketing :

Global marketing : foreign entry, local marketing & global management /

]]> By Johansson, Johny K..
Boston : McGraw-Hill Irwin, 2006 .
xvi, 647 p. : 29 cm..
9780070667082

]]> Place hold on Global marketing :