Indian Institute Of Management, Shillong Search for 'su:{Corporate image }'

The expressive organization : linking identity, reputation, and the corporate brand /

]]> Oxford ; | New York : Oxford University Press, 2000 .
xv, 292 p. : 24 cm..
9780198297796

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Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing /

]]> By Ind, Nicholas..
London ; | Sterling, VA : Kogan Page, 2004 .
iii, 219 p. : 24 cm..
9780749443160

The soul of the corporation : how to manage the identity of your company /

]]> By Bouchikhi, Hamid..
Upper Saddle River, N.J. : Wharton School Pub., 2008 .
xxxviii, 208 p. : 24 cm..
0131857266 (hardback : alk. paper) | 9780131857261 (hardback : alk. paper)

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Tata : the evolution of a corporate brand /

]]> By Witzel, Morgen..
New Delhi : Penguin Portfolio, 2010 .
xvii, 222 p. : 24 cm..
9780670084067

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