Indian Institute Of Management, Shillong Search for 'su:{Branding Marketing }'

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /

]]> New York, N.Y. : McGraw-Hill, 2003 .
viii, 353 p. : 24 cm..
9780070586772

]]> Place hold on The ultimate CRM handbook :

Designing brand identity : a complete guide to creating, building and maintaining strong brands /

By Wheeler, Alina..
Hoboken, N.J. : John Wiley, 2006 .
vii, 280 p. : 29 cm..
978047746843

]]> Place hold on Designing brand identity :

Marketing and branding : the Indian scenario /

]]> By Ramesh Kumar, S..
New Delhi : Dorling Kindersley (India), 2007 .
xiv, 482 p. : 25 cm..
8131700976

]]> Place hold on Marketing and branding :

Creating powerful brands in consumer, service and industrial markets /

]]> By De Chernatony, L. .
Oxford ; | Burlington, MA : Elsevier/Butterworth-Heinemann, 2003 .
xvii, 467 p. : 24 cm..
0750659807 | 8131204359

]]> Place hold on Creating powerful brands in consumer, service and industrial markets /

Brand new justice : how branding places and products can help the developing world /

By Anholt, Simon..
Boston, MA : Butterworth-Heinemann, 2005 .
173 p. ; 24 cm..
0750666008

]]> Place hold on Brand new justice :

The expressive organization : linking identity, reputation, and the corporate brand /

]]> Oxford ; | New York : Oxford University Press, 2000 .
xv, 292 p. : 24 cm..
9780198297796

]]> Place hold on The expressive organization :

Principles of advertising & IMC /

]]> By Duncan, Tom .
Chicago, IL : McGraw-Hill/Irwin, 2006 .
xxvii, 733 p. : , Revision of: IMC / Tom Duncan. 1st ed. 2002. 29 cm..
0070601593

]]> Place hold on Principles of advertising & IMC /

18 brand astras : using brand abilities as weapons for CRISP brand building /

]]> By Kapoor, Jagdeep, .
New Delhi ; | Thousand Oaks, Calif. : Response Books, 2003 .
134 p. ; 18 cm..
0761996567 (pbk.)

]]> Place hold on 18 brand astras :

Harvard business review on marketing.

]]> Boston : Harvard Business School Press, 2001 .
vii, 182 p. : , Contains articles previously published in the Harvard business review. 21 cm..
1578518040

]]> Place hold on Harvard business review on marketing.

The 22 immutable laws of branding : how to build a product or service into a world-class brand /

]]> By Ries, Al..
New York : HarperBusiness, 1998 .
viii, 182 p. : , Includes index. 22 cm..
1861976054

]]> Place hold on The 22 immutable laws of branding :

Beyond branding /

]]> London, UK ; | Sterling, VA : Kogan Page, 2003 .
xviii, 236 p. : 24 cm..
0749442123

]]> Place hold on Beyond branding /

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /

]]> By Lehu, Jean-Marc..
London ; | Philadelphia : Kogan Page, 2006 .
xii, 252 p. : 25 cm..
0749448954 | 9780749448950

]]> Place hold on Brand rejuvenation :

Branded entertainment : product placement & brand strategy in the entertainment business /

By Lehu, Jean-Marc..
London ; | Philadelphia : Kogan Page, 2007 .
ix, 266 p. : 24 cm..
978074945156

]]> Place hold on Branded entertainment :

Branded male : marketing to men /

]]> By Tungate, Mark, .
London ; | Philadelphia : Kogan Page, 2008 .
ix, 228 p., [16] p. of plates : 24 cm..
9780749454685 | 0749454687

]]> Place hold on Branded male :

Brands and branding /

]]> Princeton, NJ : Bloomberg Press, 2004 .
xv, 256 p. : 22 cm..
9781861976642

]]> Place hold on Brands and branding /

Branding a store : how to build successful retail brands in a changing marketplace /

]]> By Floor, Ko..
London ; | Philadelphia : Kogan Page, 2006 .
360 p. : 24 cm..
9780749451684 | 0749451688

]]> Place hold on Branding a store :

Fashion brands : branding style from Armani to Zara /

]]> By Tungate, Mark, .
Sterling, Va. : Kogan Page, 2005 .
ix, 243 p. : 24 cm..
9780749446628

]]> Place hold on Fashion brands :

Global brand strategy : unlocking branding potential across countries, cultures & markets /

]]> By Van Gelder, Sicco, .
Sterling, Va. : Kogan Page Limited, 2005 .
xii, 260 p. : 24 cm..
9780749442132

]]> Place hold on Global brand strategy :

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /

]]> By Williams, Alison..
London ; | Philadelphia : Kogan Page, 2009 .
xxv, 241 p. : cm..
9780749453800

]]> Place hold on The handbook of field marketing :

Integrated branding : becoming brand-driven through company-wide action /

]]> By LePla, F. Joseph, .
London ; | Milford, CT : Kogan Page, 2002 .
xiv, 299 p. : 24 cm..
9780749445256

]]> Place hold on Integrated branding :

Private label : turning the retail brand threat into your biggest opportunity /

]]> By Lincoln, Keith..
London ; | Philadelphia : Kogan Page, 2008 .
xiv, 297 p. : , Includes index. 24 cm..
9780749453763 | 0749450274

]]> Place hold on Private label :

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /

]]> By Wreden, Nick..
London ; | Sterling, VA : Kogan Page, 2005 .
vii, 210 p. : 24 cm..
9780749450946

]]> Place hold on ProfitBrand :

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

]]> Hoboken, N.J. : Wiley, 2005 .
xvii, 334 p. : 24 cm..
9788126510276

]]> Place hold on Kellogg on branding :

The science and art of branding /

]]> By Franzen, Giep..
Armonk, N.Y. : M.E. Sharpe, 2009 .
xii, 575 p. : 26 cm..
9780765617903 (cloth) | 0765617900 (cloth)

]]> Place hold on The science and art of branding /

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /

]]> By Salinas, Gabriela..
Chichester, U.K. : Wiley, 2009 .
xxviii, 420 p. : 24 cm..
9780470740316 (cloth) | 0470740310 (cloth)

]]> Place hold on The international brand valuation manual :

Tata : the evolution of a corporate brand /

]]> By Witzel, Morgen..
New Delhi : Penguin Portfolio, 2010 .
xvii, 222 p. : 24 cm..
9780670084067

]]> Place hold on Tata :

Cut the Clutter: Devising Effective and Sustainable Branding Strategies at Telecom Retail Outlets for STel /

By Sahani, Keshav (2009PGP028).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
42p.: 29cm..

]]> Place hold on Cut the Clutter: Devising Effective and Sustainable Branding Strategies at Telecom Retail Outlets for STel /

Brand Management Services for various Clients At Brands of Desire

By Subramanian, Kaushik (2009PGP027).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
37p.: 29cm..

]]> Place hold on Brand Management Services for various Clients At Brands of Desire

Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel. /

By Pandit, Priyanka (2009PGP042).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
36p.: 29cm..

]]> Place hold on Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel. /

Role of Brands in Future Corporate Strategies /

By Saxena, Nitin (2009PGP037).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
46p.: 29cm..

]]> Place hold on Role of Brands in Future Corporate Strategies /

Brand management : Principles and Practices /

]]> By Dutta, Kirti..
New Delhi : Oxford University Press, 2012 .
xxiii, 455 pages : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm + .
9780198069867 | 0198069863

]]> Place hold on Brand management :

Branding and Communication ,Psychographic study and Design Evaluation across all UI platforms for Shopclues.com /

By JII, Anamay [2013PGP066].
Shillong : Rajiv Gandhi Indian Institute of Management , 2015 .
31p. : 29 cm.

]]> Place hold on Branding and Communication ,Psychographic study and Design Evaluation across all UI platforms for Shopclues.com /

Brand breakout : how emerging market brands will go global /

]]> By Kumar, Nirmalya, .
Basingstoke : Palgrave Macmillan, 2015 .
xx, 256 p. : , Originally published: 2013. 24 cm..
9781137467591 (pbk.)

]]> Place hold on Brand breakout :

Eco-Business : a Big-Brand Takeover of Sustainability /

]]> By Dauvergne, Peter.
Cambridge, Massachusetts : MIT Press, 2013 .
x, 194 pages : 21 cm.
9780262018760

]]> Place hold on Eco-Business :

Titan : inside India's most successful consumer brand /

]]> By Kamath, Vinay, .
Gurugram, India : Hachette Book Publishing India Pvt. Ltd., 2018 .
xviii, 187 pages, 16 unnumbered pages of plates : 23 cm.
9789388322522

]]> Place hold on Titan :