Indian Institute Of Management, Shillong Search for 'su:{Brand }'

Designing brand identity : a complete guide to creating, building and maintaining strong brands /

By Wheeler, Alina..
Hoboken, N.J. : John Wiley, 2006 .
vii, 280 p. : 29 cm..
978047746843

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Living brands : collaboration + innovation = customer fascination /

]]> By Nadeau, Raymond..
New York : McGraw-Hill, 2007 .
xxx, 302 p. : 24 cm..
0071466142 (alk. paper) | 9780071466141 | 0070659216 | 0070659214

]]> Place hold on Living brands :

Brand equity & advertising : advertising's role in building strong brands /

]]> Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993 .
x, 380 p. : 23 cm..
0805812830 (alk. paper) | 0805812849 (pbk. : alk. paper)

]]> Place hold on Brand equity & advertising :

Brand positioning : strategies for competitive advantage /

By Sengupta, Subroto..
New Delhi : Tata McGraw-Hill, 2005 .
297 p. ; 24 cm..
0070581593 | 0070581592

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Creating powerful brands in consumer, service and industrial markets /

]]> By De Chernatony, L. .
Oxford ; | Burlington, MA : Elsevier/Butterworth-Heinemann, 2003 .
xvii, 467 p. : 24 cm..
0750659807 | 8131204359

]]> Place hold on Creating powerful brands in consumer, service and industrial markets /

Brand new justice : how branding places and products can help the developing world /

By Anholt, Simon..
Boston, MA : Butterworth-Heinemann, 2005 .
173 p. ; 24 cm..
0750666008

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Buiding brand value : five stpes to building powerful brands /

By Parameswaran, M. G..
New Delhi : Tata McGraw-Hill, 2006 .
385 p. ; 24 cm..
0070583221 | 0070583226

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What's in a brand? : building brand quity through advertising /

By Jones, John Philip..
New Delhi : Tata McGraw-Hill, .
335 p. ; 26 cm..
0074632017 | 0074632019

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Trademarks advertising and brand protection : a manual for organisations and individuals managing intellectual property /

]]> By Ryder, Rodney D..
New Delhi : Macmillan, 2006 .
392 p. ; 26 cm..
1403930120

]]> Place hold on Trademarks advertising and brand protection :

Advalue : twenty ways advertising works for business /

]]> Boston, MA : Butterworth-Heinemann, 2003 .
224 p. ; , "Published in association with the Institute of Practitioners in Advertising." 22 cm..
0750655011 (alk. paper) | 8131207609

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The new strategic brand management : creating and sustaining brand equity long term /

]]> By Kapferer, Jean-Noel..
London ; | Sterling, VA. : Kogan Page, 2004 .
xiv, 497 p. ; , Rev. ed. of: Strategic brand management. 1994? 25 cm..
8175542918

]]> Place hold on The new strategic brand management :

24 brand mantras : finding a place in the minds and hearts of consumers /

]]> By Kapoor, Jagdeep, .
Thousand Oaks, CA : Response Books, 2001 .
111 p. ; 18 cm..
0761995250 (pb)

]]> Place hold on 24 brand mantras :

18 brand astras : using brand abilities as weapons for CRISP brand building /

]]> By Kapoor, Jagdeep, .
New Delhi ; | Thousand Oaks, Calif. : Response Books, 2003 .
134 p. ; 18 cm..
0761996567 (pbk.)

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27 brand practices : twenty seven action packed strategies for building winning brands /

]]> By Kapoor, Jagdeep..
Delhi : Macmillan, 2004 .
147 p. ; 20 cm..
1403924015

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Brand management : text and cases /

]]> By Mathur, U. C..
Delhi : Macmillan, 2006 .
173 p. ; 21 cm..
1403930171 | 1403930170

]]> Place hold on Brand management :

Brands cost, concepts and case studies : an accountant's perspective with special emphasis on legal, taxation and valuation issues /

]]> By Ramanujam, S..
New Delhi : Taxmann allied service, .
181 p. ; 22 cm..
8174964886

]]> Place hold on Brands cost, concepts and case studies :

Harvard business review on brand management.

]]> Boston, Mass. : Harvard Business School Press, 1999 .
v, 204 p. : , Contains articles previously published in the Harvard business review. | Includes index. 21 cm..
1578511445 (alk. paper)

]]> Place hold on Harvard business review on brand management.

Advertising media planning : a brand management approach /

]]> By Kelley, Larry D., .
New Delhi : Prentice Hall of India, 2004 .
vii, 144 p. ; 24 cm..
9788120325296

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Beyond branding /

]]> London, UK ; | Sterling, VA : Kogan Page, 2003 .
xviii, 236 p. : 24 cm..
0749442123

]]> Place hold on Beyond branding /

Brand royalty : how the world's top 100 brands thrive and survive /

]]> By Haig, Matt..
London ; | Sterling, Va. : Kogan Page, 2004 .
vi, 314 p. : 25 cm..
9780749444396

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Brands and branding /

]]> Princeton, NJ : Bloomberg Press, 2004 .
xv, 256 p. : 22 cm..
9781861976642

]]> Place hold on Brands and branding /

Global brand strategy : unlocking branding potential across countries, cultures & markets /

]]> By Van Gelder, Sicco, .
Sterling, Va. : Kogan Page Limited, 2005 .
xii, 260 p. : 24 cm..
9780749442132

]]> Place hold on Global brand strategy :

How to succeed at retail : Winning Case Studies and Strategies for Retailers and Brands /

]]> By Lincoln, Keith..
Philadelphia : Kogan Page Limited, 2009 .
xii, 207 p. : , Includes index. cm..
9780749453008

]]> Place hold on How to succeed at retail :

Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing /

]]> By Ind, Nicholas..
London ; | Sterling, VA : Kogan Page, 2004 .
iii, 219 p. : 24 cm..
9780749443160

]]> Place hold on Living the brand :

Media monoliths : how great media brands thrive and survive /

]]> By Tungate, Mark, .
London ; | Sterling, VA : Kogan Page, 2004 .
viii, 261 p. : 24 cm..
9780749444037

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Private label : turning the retail brand threat into your biggest opportunity /

]]> By Lincoln, Keith..
London ; | Philadelphia : Kogan Page, 2008 .
xiv, 297 p. : , Includes index. 24 cm..
9780749453763 | 0749450274

]]> Place hold on Private label :

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /

]]> By Wreden, Nick..
London ; | Sterling, VA : Kogan Page, 2005 .
vii, 210 p. : 24 cm..
9780749450946

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Strategic brand management : new approaches to creating and evaluating brand equity /

]]> By Kapferer, Jean-Noel..
New Delhi : Kogan Page, 2000 .
v, 343p. : 25cm..
9788175541092

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Kellogg on branding : the marketing faculty of the Kellogg School of Management /

]]> Hoboken, N.J. : Wiley, 2005 .
xvii, 334 p. : 24 cm..
9788126510276

]]> Place hold on Kellogg on branding :

Strategic brand management : building, measuring, and managing brand equity /

]]> By Keller, Kevin Lane, .
New Delhi : Pearson/Prentice Hall, 2008 .
714 p. : 27 cm..
9788131719770

]]> Place hold on Strategic brand management :

Brand Sense : Sensory Secrets Behind the Stuff we Buy ,/

]]> By Lindstrom, Martin.
New Delhi : Kogan Page, 2010 .
x,175p. 23cm.
9780749445423

]]> Place hold on Brand Sense :

The science and art of branding /

]]> By Franzen, Giep..
Armonk, N.Y. : M.E. Sharpe, 2009 .
xii, 575 p. : 26 cm..
9780765617903 (cloth) | 0765617900 (cloth)

]]> Place hold on The science and art of branding /

The Brand Management Checklist : Proven Tools & Techniques for Creating Winning Brands,/

]]> By VanAuken, Brad.
New Delhi : Kogan Page, 2004 .
xv, 316p. 26cm..
9780749443580 | 0749443588

]]> Place hold on The Brand Management Checklist :

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /

]]> By Salinas, Gabriela..
Chichester, U.K. : Wiley, 2009 .
xxviii, 420 p. : 24 cm..
9780470740316 (cloth) | 0470740310 (cloth)

]]> Place hold on The international brand valuation manual :

Brand new brand thinking : brought to life by 11 experts who do /

London : Kogan Page, 2002 .
x, 212 p. : 24 cm..
9788175542586 | 9788175542587

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The soul of the corporation : how to manage the identity of your company /

]]> By Bouchikhi, Hamid..
Upper Saddle River, N.J. : Wharton School Pub., 2008 .
xxxviii, 208 p. : 24 cm..
0131857266 (hardback : alk. paper) | 9780131857261 (hardback : alk. paper)

]]> Place hold on The soul of the corporation :

Brand Management Services for various Clients At Brands of Desire

By Subramanian, Kaushik (2009PGP027).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
37p.: 29cm..

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Influence of Branding upon Consumer Behavior in Food Service Outlets /

By Pandit, Priyanka (2009PGP042).
Shillong: Rajiv Gandhi Indian Institute of Management, 2010 .
47p.: 29cm..

]]> Place hold on Influence of Branding upon Consumer Behavior in Food Service Outlets /

Design and Implementation of a Marketing Strategy Improve the Brand Awareness and Visibility of Daily Dump /

By Agarwal, Nidhi (2011PGP027).
Shillong: Rajiv Gandhi Indian Institute of Management, 2012 .
40p.: 29cm..

]]> Place hold on Design and Implementation of a Marketing Strategy Improve the Brand Awareness and Visibility of Daily Dump /

Brand management : Principles and Practices /

]]> By Dutta, Kirti..
New Delhi : Oxford University Press, 2012 .
xxiii, 455 pages : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm + .
9780198069867 | 0198069863

]]> Place hold on Brand management :

Branding Initiatives for LEarning and Development Function /

By LAdha, Neha [ 2013PGP036 ].
Shillong : Rajiv Gandhi Indian Institute of Management , 2015 .
26p. : 29 cm.

]]> Place hold on Branding Initiatives for LEarning and Development Function /

Brand Building and PR Campaign at Gray Routes /

By Swati [2013PGP053].
Shillong : Rajiv Gandhi Indian Institute of Management , 2015 .
28p., 29 cm.

]]> Place hold on Brand Building and PR Campaign at Gray Routes /

Brand breakout : how emerging market brands will go global /

]]> By Kumar, Nirmalya, .
Basingstoke : Palgrave Macmillan, 2015 .
xx, 256 p. : , Originally published: 2013. 24 cm..
9781137467591 (pbk.)

]]> Place hold on Brand breakout :

Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /

]]> By Paich, Mark..
New York : Informa Healthcare, 2009 .
viii, 295 p. : , Rev. ed. of: Pharmaceutical product strategy. c2005. 24 cm..
9781420087703

]]> Place hold on Pharmaceutical product branding strategies :

Strategic brand management : building, measuring, and managing brand equity /

]]> By Keller, Kevin Lane.
Chennai : Pearson, 2024 .
xxx, 642 pages; illustrations (chiefly color); | 29 cm.
9789353946135

]]> Place hold on Strategic brand management :