Indian Institute Of Management, Shillong Search for 'se,phr:"McGraw-Hill/Irwin series in marketing"'

Basic marketing : a global-managerial approach /

]]> By Perreault, William D..
New Delhi : Tata McGraw-Hill, 2007 .
xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm. .
9780070620186

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Marketing management : text and cases /

]]> By Lal, Rajiv..
New York, N.Y. : McGraw-Hill/Irwin, 2005 .
xiii, 812 p. : 26 cm..
0072967625 (alk. paper)

]]> Place hold on Marketing management :

Global marketing : foreign entry, local marketing & global management /

]]> By Johansson, Johny K..
Boston : McGraw-Hill Irwin, 2006 .
xvi, 647 p. : 29 cm..
9780070667082

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Churchill/Ford/Walker's sales force management /

By Johnston, Mark W..
Boston : McGraw-Hill Irwin, 2009 .
xx, 537 p. : 26 cm..
0070080553 | 0070080550

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Management of a sales force /

By Spiro, Rosann L..
Boston : McGraw-Hill/Irwin, 2003 .
xxiii, 564 p. : , Rev. ed. of: Management of a sales force / William J. Stanton, Rosann Spiro. 10th ed. c1999. 26 cm..
0070585119 | 0070585113

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Marketing research : within a changing information environment /

]]> By Hair, Joseph F..
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xxvii, 700 p. 26 cm..
0072830875 (alk. paper) | 0070634793

]]> Place hold on Marketing research :

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

]]> By Peter, J. Paul..
New Delhi: Tata McGraw-Hill, 2005 .
xxv, 578 p. : , Various multi-media instructional materials are available to supplement the text. 27 cm..
9780070601581

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Consumer behavior : building marketing strategy /

]]> By Hawkins, Del I..
Boston, MA : McGraw-Hill/Irwin, 2003 .
p. cm..
0072536861 | 0070600867 | 0070600864

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Principles of advertising & IMC /

]]> By Duncan, Tom .
Chicago, IL : McGraw-Hill/Irwin, 2006 .
xxvii, 733 p. : , Revision of: IMC / Tom Duncan. 1st ed. 2002. 29 cm..
0070601593

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Advertising and promotion : an integrated marketing communications perspective /

]]> By Belch, George E. .
Boston : McGraw-Hill, 2004 .
xxvi, 779, [67] p. : 28 cm..
0072536764 (alk. paper) | 0071214380 (international : alk. paper) | 0070581944 | 0070581940

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Contemporary advertising /

By Arens, William F..
Boston, Mass. : McGraw-Hill, 2008 .
712 p. : , Includes indexes. 28 cm..
0073529912 | 0073529915

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Product management /

By Lehmann, Donald R..
Boston : McGraw-Hill/Irwin, 2005 .
xvi, 494 p. : 24 cm..
0070603486 | 0070603480

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Introduction to e-commerce /

By Rayport, Jeffrey F..
Boston : McGraw-Hill Irwin MarketspaceU, 2004 .
xxvii, 516 p. : 27 cm..
0070582279 | 0070582270

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E. .
Boston : McGraw-Hill, 2007 .
820 p. : 28 cm..
0071105897 | 0071105891

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