Indian Institute Of Management, Shillong Search for 'se,phr:"Market research in practice series."'

Consumer insight : how to use data and market research to get closer to your customer /

]]> London ; | Sterling, Va. Kogan Page, c2004. .
xv, 288 p. : 24 cm..
0749444479

Business to business market research : understanding and measuring business markets /

By McNeil, Ruth..
London ; | Sterling, VA : Kogan Page, 2005 .
x, 310 p. : , Published in association with the Market Research Society. 24 cm..
9780749447702

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Researching customer satisfaction & loyalty : how to find out what people really think /

]]> By Szwarc, Paul..
London ; | Sterling, VA : Kogan Page, 2005 .
xiv, 258 p. : 23 cm..
9780749446611

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Market intelligence : how and why organizations use market research /

]]> By Callingham, Martin..
London ; | Sterling, Va. : Kogan Page, 2004 .
viii, 223 p. ; 24 cm..
9780749443184

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Market research in practice : a guide to the basics /

]]> By Hague, Paul N..
London ; | Sterling, VA : Kogan Page, 2004 .
xii, 244 p. : 24 cm..
0749443197 | 9780749443191

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